Best Practice Cases In Branding - Couverture souple

Keller, Kevin Lane

Couverture souple

ISBN 10 : 0131411330 ISBN 13 : 9780131411333

Editeur : Pearson, 2003

Synopsis

Book by Keller Kevin

A propos du livre

Présentation de l'éditeur :

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. The twelve cases he wrote for this book feature some of the world's most successful brands and companies, such as Levi Strauss & Co., Intel, Nike, and DuPont. The marketers behind these brands and companies have all made noteworthy accomplishments to our understanding of the strategic brand management process and how to best build and manage brand equity.

Professor Keller is presently the E.B. Osborn Professor of Marketing at Dartmouth College—Amos Tuck School of Management. He is also the author of Strategic Brand Management, 2e, and will be Philip Kotler's co-author on Marketing Management, 12e, both published by Prentice Hall.

Biographie de l'auteur :

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. His research has been widely cited and received numerous awards. He remains actively involved in industry and has served as brand confident to marketers for some of the world's most successful brands, including Disney, Ford, Intel, Levi Strauss, Nike, Procter and Gamble, and many more. Professor Keller is presently the E.B. Osborn Professor of Marketing at Dartmouth College's Amos Tuck School of Management where he teaches an M.B.A elective on strategic brand management and lectures in executive programs on that topic. He lives with his family in Etna, NH.

À propos de cette édition

• Éditeur: Pearson
• Date d'édition: 2003
• ISBN 10: 0131411330
• ISBN 13: 9780131411333
• Reliure: Broché
• Nombre de pages: 304