Business Communication Today: United States Edition - Couverture rigide

Bovee, Courtland L.; Thill, John V.

Couverture rigide

ISBN 10 : 0131478451 ISBN 13 : 9780131478459

Editeur : Pearson, 2004

Synopsis

Book by Bovee Courtland L Thill John

A propos du livre

Quatrième de couverture :

Learn to Write Business Messages Quickly and Easily with the Three-Step Process

You will learn to write business messages quickly, easily, and effectively with the exclusive Bovee/Thill/Schatzman three-step process: planning, writing, and completing business messages.

When you use a process, you move toward a particular result, and this text's three-step process helps you get better results than you would get with any other business communication textbook.

Students and instructors alike will appreciate how this practical, three-step strategy provides a solid foundation for solving communication problems and creating well-crafted business messages.

The three-step process is fully integrated throughout the book. It is introduced and explained in detail in chapters 4-6, just before the specific types of business messages are discussed. Then the three-step process is applied to short messages (letters, memos, and e-mail) in chapters 7-9, to reports and proposals in chapters 12-14, to speeches and oral presentations in chapters 15-16, and to employment messages in chapters 17-18.

1. Planning
   • Analyze
     Study your purpose, lay out your writing schedule, and then profile your audience.
   • Analyze
     Study your purpose, lay out your writing schedule, and then profile your audience.
   • Analyze
     Study your purpose, lay out your writing schedule, and then profile your audience.
2. Writing
   • Organize
     Define your main ideas, limit the scope, group your points, and choose the direct or indirect approach.
   • Compose
     Control your style through level of formality and conversational tone. Choose your words carefully so that you can create effective sentences and paragraphs.
3. Completing
   • Revise
     Evaluate content and review readability, editing, and rewriting for clarity and conciseness.
   • Produce
     Use effective design elements and suitable delivery methods.
   • Proofread
     Review for errors in layout, spelling, and mechanics.

This text provides dozens of superb examples of the finished product, including documents from such well-known companies as Krispy Kreme Doughnuts, Ace Hardware, Target, Office Depot, Petsmart, and Carnival Cruise Lines, to name just a few. Many documents are accompanied by a graphic describing how the three-step process is applied, and all include annotations in the margins that discuss precisely how to apply the principles presented in the text.

Helping students master both process and product—that's just one of the reasons that Business Communication Today is the most successful business communication textbook published in the past 50 years.

Présentation de l'éditeur :

For courses in Business Communication and Business Writing.

 

Business Communication Today stands apart from other textbooks in its extensive and thorough use of model documents to assist student learning.  Students learn best by examples (do's and don'ts), and business communication is no exception.   Students have extensive, heavily annotated model documents in the book, and they are given an opportunity to modify additional model documents online through our "Document Makeover" software. 

À propos de cette édition

• Éditeur: Pearson
• Date d'édition: 2004
• ISBN 10: 0131478451
• ISBN 13: 9780131478459
• Reliure: Relié
• Nombre de pages: 720