Essentials of Strategic Management: United States Edition - Couverture souple

Hunger, J. David; Wheelen, Thomas L.

Couverture souple

ISBN 10 : 0131485237 ISBN 13 : 9780131485235

Editeur : Prentice Hall, 2006

Synopsis

Book by Hunger J David Wheelen Thomas L

A propos du livre

Quatrième de couverture :

The third edition of Essentials of Strategic Management contains the following NEW features:

• Adds the strategic inflection point as a triggering event to initiate a strategy review.
• Adds complementors as other stakeholders to Porter's model of industry analysis.
• Provides criticism of SWOT analysis.
• Adds international entry options to the discussion of horizontal growth strategy.
• Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

Présentation de l'éditeur :

For undergraduate and graduate level strategic management courses.

 

Hunger/Wheelen is a concise book that covers the most important concepts and techniques in strategic management.

À propos de cette édition

• Éditeur: Prentice Hall
• Date d'édition: 2006
• ISBN 10: 0131485237
• ISBN 13: 9780131485235
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 208