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Business Communication Today: International Edition - Couverture souple

 
9780132064705: Business Communication Today: International Edition

Synopsis

Delivering the most comprehensive selection of model documents, market-leading Bovée/Thill remains the only text that reflects the multimedia emphasis of real-world business communication.

 

The field’s leading text for more than two decades, Business Communication Today continues to provide cutting-edge coverage students can count on to prepare them for real business practice. Thoroughly revised, updated, and streamlined, the succinct new ninth edition encompasses every medium that students will be expected to use on the job–from conventional printed documents and formal reports to e-mail and instant messages to blogs, podcasts, and wikis.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Quatrième de couverture

Learn to Write Business Messages Quickly and Easily with the Three-Step Process

You will learn to write business messages quickly, easily, and effectively with the exclusive Bovee/Thill/Schatzman three-step process: planning, writing, and completing business messages.

When you use a process, you move toward a particular result, and this text's three-step process helps you get better results than you would get with any other business communication textbook.

Students and instructors alike will appreciate how this practical, three-step strategy provides a solid foundation for solving communication problems and creating well-crafted business messages.

The three-step process is fully integrated throughout the book. It is introduced and explained in detail in chapters 4-6, just before the specific types of business messages are discussed. Then the three-step process is applied to short messages (letters, memos, and e-mail) in chapters 7-9, to reports and proposals in chapters 12-14, to speeches and oral presentations in chapters 15-16, and to employment messages in chapters 17-18.

  1. Planning
    • Analyze
      Study your purpose, lay out your writing schedule, and then profile your audience.
    • Analyze
      Study your purpose, lay out your writing schedule, and then profile your audience.
    • Analyze
      Study your purpose, lay out your writing schedule, and then profile your audience.
  2. Writing
    • Organize
      Define your main ideas, limit the scope, group your points, and choose the direct or indirect approach.
    • Compose
      Control your style through level of formality and conversational tone. Choose your words carefully so that you can create effective sentences and paragraphs.
  3. Completing
    • Revise
      Evaluate content and review readability, editing, and rewriting for clarity and conciseness.
    • Produce
      Use effective design elements and suitable delivery methods.
    • Proofread
      Review for errors in layout, spelling, and mechanics.

This text provides dozens of superb examples of the finished product, including documents from such well-known companies as Krispy Kreme Doughnuts, Ace Hardware, Target, Office Depot, Petsmart, and Carnival Cruise Lines, to name just a few. Many documents are accompanied by a graphic describing how the three-step process is applied, and all include annotations in the margins that discuss precisely how to apply the principles presented in the text.

Helping students master both process and product—that's just one of the reasons that Business Communication Today is the most successful business communication textbook published in the past 50 years.

Présentation de l'éditeur

Delivering the most comprehensive selection of model documents, market-leading Bovée/Thill remains the only text that reflects the multimedia emphasis of real-world business communication.

 

The field’s leading text for more than two decades, Business Communication Today continues to provide cutting-edge coverage students can count on to prepare them for real business practice. Thoroughly revised, updated, and streamlined, the succinct new ninth edition encompasses every medium that students will be expected to use on the job–from conventional printed documents and formal reports to e-mail and instant messages to blogs, podcasts, and wikis.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

  • ÉditeurPearson
  • Date d'édition2007
  • ISBN 10 0132064707
  • ISBN 13 9780132064705
  • ReliureBroché
  • Langueanglais
  • Nombre de pages744
  • Coordonnées du fabricantnon disponible

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Thill Bovee
Edité par Pearson Education, 2007
ISBN 10 : 0132064707 ISBN 13 : 9780132064705
Neuf Softcover

Vendeur : unifachbuch e.K., Köln, NRW, Allemagne

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Softcover. Etat : Neu. Neu -Delivering the most comprehensive selection of model documents, market-leading Bovee/Thill remains the only text that reflects the multimedia emphasis of real-world business communication. The field's leading text for more than two decades, Business Communication Today continues to provide cutting-edge coverage students can count on to prepare them for real business practice. Thoroughly revised, updated, and streamlined, the succinct new ninth edition encompasses every medium that students will be expected to use on the job--from conventional printed documents and formal reports to e-mail and instant messages to blogs, podcasts, and wikis. 744 pp. Englisch. N° de réf. du vendeur INF1000007052

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Bovee, C. L. and Thill, J. V.
Edité par Pearson, 2008
ISBN 10 : 0132064707 ISBN 13 : 9780132064705
Ancien ou d'occasion Couverture souple

Vendeur : Anybook.com, Lincoln, Royaume-Uni

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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780132064705. N° de réf. du vendeur 9703605

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