Intercultural Business Communication - Couverture souple

Chaney, Lillian; Martin, Jeanette

Couverture souple

ISBN 10 : 0132127903 ISBN 13 : 9780132127905

Editeur : Pearson, 2010

Synopsis

Prepare future managers to face the differences in business communication across cultures. With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make readers aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general "dos" and "don,ts" in international business. The fifth edition contains new cases, updated examples, and information from ten newly published books and journal articles.

A propos du livre

Biographie de l'auteur :

Lillian H. Chaney  is a Professor of Management Emeritus at The University of Memphis. She received both the M.S. and the Ed.D. from the University of Tennessee. She is coauthor of textbooks on business communication and office management and has published numerous articles on these topics in professional journals. She has teaching experience at a South American university and has conducted training programs on communication, corporate etiquette, and business ethics for international companies, educational institutions, and government agencies. Dr. Chaney is coauthor, with Jeanette S. Martin, of Global Business Etiquette (Praeger, 2006), The Essential Guide to Business Etiquette (Praeger, 2007), and Passport to Success (Praeger, 2009).

Jeanette S. Martin is a Professor at the University of Mississippi. She received her B.A. from Michigan State University, M.B.A. from the University of Chicago, and her Ed.D. from The University of Memphis. In addition to her extensive travel experiences, she has considerable corporate experience in both U.S. multinational corporations and foreign multinational corporations. Dr. Martin has published several articles involving intercultural business communication, education, and management information systems. Dr. Martin is coauthor, with Lillian H. Chaney, of Global Business Etiquette (Praeger, 2006), The Essential Guide to Business Etiquette (Praeger, 2007), and Passport to Success (Praeger, 2009).

Quatrième de couverture :

Intercultural Business Communication, Third Edition, offers practical advice for students and businesspeople competing in a global economy. The essentials of international and Intercultural communication are supplemented with chapter objectives, key terms, questions and cases for discussion, and activities.

Topics Include:

Contrasting cultural values

Cultural shock

Language

Oral and nonverbal communication patterns

Written communication patterns

Global etiquette

Business and social customs

Intercultural negotiation strategies

NEW Features

Additional information included about ethics, religious influences, the role of women in international business, and information that reflects changes in laws and trade agreements.

Expanded country-specific information so that students have a broader knowledge of life in specific cultures. Countries highlighted are those with which the United States does a majority of its international trade.

À propos de cette édition

• Éditeur: Pearson
• Date d'édition: 2010
• ISBN 10: 0132127903
• ISBN 13: 9780132127905
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 320