Articles liés à Marketing: Real People, Real Choices, Value Edition
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Book by Solomon Michael R Marshall Greg W Stuart Elnora W
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Real people, real choices–give students a real feel for marketing.
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
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- ÉditeurPearson College Div
- Date d'édition2011
- ISBN 10 0132177145
- ISBN 13 9780132177146
- ReliureFeuillets mobiles
- Nombre de pages570
- Evaluation vendeur
Acheter D'occasion
état : SatisfaisantTextbook, May Have Highlights,... En savoir plus sur cette édition
EUR 72,17
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EUR 3,64
Vers Etats-Unis
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Marketing: Real People, Real Choices, Student Value Edition (7th Edition)
Edité par
Prentice Hall
(2011)
ISBN 10 : 0132177145
ISBN 13 : 9780132177146
Ancien ou d'occasion
Quantité disponible : 2
Vendeur :
Evaluation vendeur
Description du livre Loose Leaf. Etat : Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking. N° de réf. du vendeur UJune2019-132177145-289
Acheter D'occasion
EUR 72,17
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