Articles liés à Marketing Management: Analysis, Planning, Implementation,...
Synopsis
An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.
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Présentation de l'éditeur
Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Marketing Management: Analysis, Planning, Implementation, and Control
Edité par
Pearson College Div, 1999
ISBN 10 : 0132435101
ISBN 13 : 9780132435109
Ancien ou d'occasion
Couverture rigide
Vendeur : BookHolders, Towson, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: ninth ] Publisher: Prentice Hall College Div Pub Date: 5/28/1999 Binding: Hardcover Pages: 837 ninth edition. N° de réf. du vendeur 2625573
Quantité disponible : 1 disponible(s)
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Marketing Management: Analysis, Planning, Implementation, and Control
Edité par
Pearson College Div, 1999
ISBN 10 : 0132435101
ISBN 13 : 9780132435109
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 4. N° de réf. du vendeur G0132435101I2N00
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing Management: Analysis, Planning, Implementation, and Control
Edité par
Pearson College Div, 1999
ISBN 10 : 0132435101
ISBN 13 : 9780132435109
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 4. N° de réf. du vendeur G0132435101I2N00
Quantité disponible : 1 disponible(s)
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Marketing Management : Analysis, Planning, Implementation, and Control
Edité par
Pearson plc, 1996
ISBN 10 : 0132435101
ISBN 13 : 9780132435109
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 9th. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 6297655-6
Quantité disponible : 1 disponible(s)
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Marketing Management: Analysis, Planning, Implementation, and Control
Edité par
Pearson College Div, 1999
ISBN 10 : 0132435101
ISBN 13 : 9780132435109
Ancien ou d'occasion
Couverture rigide
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
hardcover. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_422036129
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing Management: Analysis, Planning, Implementation, and Control
Edité par
Pearson College Div, 1999
ISBN 10 : 0132435101
ISBN 13 : 9780132435109
Ancien ou d'occasion
Couverture rigide
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
hardcover. Etat : Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_419681032
Quantité disponible : 1 disponible(s)
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Marketing Management
Edité par
Prentice Hall College Div, 1997
ISBN 10 : 0132435101
ISBN 13 : 9780132435109
Ancien ou d'occasion
Couverture rigide
Vendeur : Library House Internet Sales, Grand Rapids, OH, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Hardcover. Etat : Good. No Jacket. Focuses on the major dcisions that marketing managers and top management in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace needs and opportunities. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. N° de réf. du vendeur 123546718
Quantité disponible : 1 disponible(s)
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Marketing Management: Analysis, Planning, Implementation, and Control (9th Ed.)
Edité par
Prentice Hall, Upper Saddle River, NJ, 1997
ISBN 10 : 0132435101
ISBN 13 : 9780132435109
Ancien ou d'occasion
Couverture rigide
Vendeur : Persephone's Books, Gastonia, NC, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Fine. No Jacket. Ninth Edition. xl, 789 pp., plus appendices. Third printing. N° de réf. du vendeur 043132
Quantité disponible : 1 disponible(s)
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Marketing Management
Edité par
-, 1999
ISBN 10 : 0132435101
ISBN 13 : 9780132435109
Ancien ou d'occasion
Couverture rigide
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. Marketing Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780132435109
Quantité disponible : 1 disponible(s)
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Marketing Management
Edité par
- -, 1999
ISBN 10 : 0132435101
ISBN 13 : 9780132435109
Ancien ou d'occasion
Couverture rigide
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780132435109
Quantité disponible : 1 disponible(s)