Effective Public Relations - Couverture rigide

Cutlip, Scott M.; Center, Allen H.

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9780132450775: Effective Public Relations

Couverture rigide

ISBN 10 : 0132450771 ISBN 13 : 9780132450775

Editeur : Prentice-Hall, 1985

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Book by Cutlip Scott M Center Allen H

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

Pr�sentation de l'�diteur :

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.

Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete text/reference for students of public relations.

Pr�sentation de l'�diteur :

For courses in Introductory Public Relations.

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.