Revenue Management: Maximizing Revenue in Hospitality Operations - Couverture souple

Forgacs, Gabor; American Hotel & Lodging Association

Couverture souple

ISBN 10 : 0133108430 ISBN 13 : 9780133108439

Editeur : Prentice Hall, 2012

Synopsis

Revenue Management (AHLEI) This short course provides students with an overview of this important discipline and is an ideal supplement to a marketing, front office, or general operations class. A solid understanding of revenue management's key concepts and the selective application of its most effective strategies and tactics have become mission critical for most hospitality operations. This NEW book explores the applicabi... Full description

A propos du livre

Présentation de l'éditeur :

This short course provides students with an overview of this important discipline and is an ideal supplement to a marketing, front office, or general operations class.

 

A solid understanding of revenue management’s key concepts and the selective application of its most effective strategies and tactics have become mission critical for most hospitality operations. This NEW book explores the applicability of revenue maximization strategies and their operational aspects.

 

Readers will learn the difference between strategic and tactical revenue management and why that distinction is critical, the tools that are available to revenue managers and when to use them, the broad range of information needed to effectively maximize revenue, vital issues to consider before implementing revenue management tactics, how revenue management is often misunderstood and applied inappropriately, the significant potential consequences of using revenue management poorly, as well as the benefits it can provide when done well.

À propos de cette édition

• Éditeur: Prentice Hall
• Date d'édition: 2012
• ISBN 10: 0133108430
• ISBN 13: 9780133108439
• Reliure: Broché
• Nombre de pages: 121