Couverture souple

ISBN 10 : 0133506975 ISBN 13 : 9780133506976

Editeur : Pearson, 2014

For undergraduate and graduate courses in entrepreneurship

 

This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.

 

Teaching and Learning Experience

This text will provide a better teaching and learning experience—for you and your students. Here’s how:

 

• Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process.
• Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.
• Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.

From the Back Cover :

This book is for the future entrepreneur who want to understand the critical issues and feasibility of developing a business venture, while developing and extensive business plan.

Topics guide students through every step of the business plan process including feasibility analysis worksheets, creating a sample plan, and presenting a business plan.

MARKET: For entrepreneurs who are looking for guidance with developing effective and compelling business plans.