Essentials of Entrepreneurship and Small Business Management

Scarborough, Norman M.; Cornwall, Jeffrey R.

ISBN 10 : 0133930386 ISBN 13 : 9780133930382

Editeur : Pearson College Div, 2015

A propos du livre

Présentation de l'éditeur

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture

Management.

 

The Foundation to Building a Successful Small Business

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success.

 

Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world’s economy.

 

Essentials of Entrepreneurship and Small Business Management contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition.

Présentation de l'éditeur

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success.

 

Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world’s economy.

 

Essentials of Entrepreneurship and Small Business Management contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition.

Détails de l'édition

• Éditeur: Pearson College Div
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 0133930386
• ISBN 13: 9780133930382
• Reliure: Feuillets mobiles
• Nombre de pages: 704
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie