Marketing + MyMarketingLab with Pearson eText Access Card: An Introduction - Student Value Edition

Armstrong, Gary; Kotler, Philip

ISBN 10 : 0134421906 ISBN 13 : 9780134421902

Editeur : Pearson College Div, 2016

A propos du livre

Présentation de l'éditeur

For undergraduate courses on the Principles of Marketing.

This package includes MyMarketingLabTM.

 

An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.

 

The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

 

This package includes MyMarketingLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

 

MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

- See more at: http://catalogue.pearsoned.co.uk/educator/product/Marketing-An-Introduction-Global-Edition/9781292146508.page#sthash.h3uq9Cf9.dpuf

 

MyMarketingLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

 

Détails de l'édition

• Éditeur: Pearson College Div
• Date d'édition: 2016
• ISBN 10: 0134421906
• ISBN 13: 9780134421902
• Reliure: Feuillets mobiles
• Langue: anglais
• Nombre de pages: 642