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This new edition of Marketing Research: An Applied Approach builds upon Birks?? well received European adaptation of Malhotra??s classic text whilst also drawing on the strengths of Malhotra??s most recent US edition. It forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth.
New features include:
Dr Naresh K. Malhotra is Regents?? Professor, DuPree College of Management, Georgia Institute of Technology. In addition to teaching marketing research he has consulted for business, non-profit and government organisations in the United States and around the world.
Dr David F. Birks is a Lecturer in the School of Management at the University of Bath. He teaches marketing research and management research on undergraduate, postgraduate and research degree programmes. He has designed and managed many marketing research projects for financial institutions, researchers, industrial organisations, local authorities and charities.
A Companion Web Site accompanies Marketing Research: An Applied Approach by Naresh K. Malhotra and David F. Birks.
Vist the Companion Web Site at www.booksites.net/malhotra_euro to find valuable learning and teaching material, including:
For Students:
Dr Naresh K Malhotra is Professor Emeritus, College of Management, Georgia Institute of Technology, USA. He has consulted for business, nonprofit and government organisations across the globe. In 2011 he received the Best Professor in Marketing Management, Asia Best B-School Award.
Dr Dan Nunan is Lecturer in Marketing at Birkbeck, University of London, having
previously been a member of faculty at Henley Business School, University of Reading.
Prior to his academic career Dan held senior marketing roles in the financial services and
technology sectors.
Dr David Birks is a Professor of Marketing at Winchester Business School, the University of Winchester, England. He teaches quantitative and qualitative marketing research and leads developments across the University in digital marketing research.
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