Marketing Management (4th Edition)

Note moyenne 3
( 51 avis fournis par Goodreads )
 
9780136074892: Marketing Management (4th Edition)

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.

Marketing Management
reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.

The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.  

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

From the Back Cover :

This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers.

About the Author :

Russell S. Winer is the Deputy Dean and William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College (NY) and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and, most recently, the University of California at Berkeley. He has been a visiting faculty member at M.LT., Stanford University, New York University, the Helsinki School of Economics, the University of Tokyo, and Ecole Nationale des Ponts et Chausees.

Winer has written three books: Marketing Management, Analysis for Marketing Planning, and Product Management, and has authored more than 50 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. He is a former editor of the Journal of Marketing Research, the current co-editor of the Journal of Interactive Marketing, and is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, Marketing Science, and the California Management Review.

He has participated in executive education programs around the world, and is currently an advisor to a number of start-up companies.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Meilleurs résultats de recherche sur AbeBooks

Edition internationale
Edition internationale

1.

Russell S. Winer
ISBN 10 : 0136074898 ISBN 13 : 9780136074892
Neuf(s) Softcover Quantité : 11
Edition internationale
Vendeur
GREAT BOOKS DEAL
(TALLAHASSEE, FL, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Softcover. État : New. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 3-6 business days by USPS/UPS/Fedex with tracking number. Choose expedited shipping for superfast delivery 2-4 business days. We also ship to PO Box addresses. International Edition Textbooks may bear a label ?Not for sale in the U.S. or Canada? etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. N° de réf. du libraire INTFB-122

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 8,87
Autre devise

Ajouter au panier

Frais de port : EUR 3,31
Vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

2.

Russ Winer; Ravi Dhar
ISBN 10 : 0136074898 ISBN 13 : 9780136074892
Neuf(s) Paperback Quantité : 13
Edition internationale
Vendeur
US_Superfast_Bookstore
(New Castle, DE, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Paperback. État : New. This is an International Edition. Brand New Paperback- Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Delivery within 3-7 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. N° de réf. du libraire U_9780136074892

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 9,71
Autre devise

Ajouter au panier

Frais de port : EUR 2,54
Vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

3.

Russ Winer; Ravi Dhar
ISBN 10 : 0136074898 ISBN 13 : 9780136074892
Neuf(s) Paperback Quantité : 20
Edition internationale
Vendeur
Bookstore99
(Wilmington, DE, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Paperback. État : New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S version. Delivery within 3-7 business days. We can ship to PO Box address in US. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Choose expedited shipping for Express delivery. Tracking number provided for every order. N° de réf. du libraire RU_9780136074892

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 12,67
Autre devise

Ajouter au panier

Frais de port : EUR 2,54
Vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

4.

Winer, Russ; Dhar, Ravi
Edité par Pearson
ISBN 10 : 0136074898 ISBN 13 : 9780136074892
Neuf(s) Couverture souple Quantité : 15
Edition internationale
Vendeur
Sunshine Book Store
(Wilmington, DE, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Pearson. État : New. 0136074898 This is an International Edition. Brand New, paperback, Delivery within 6-14 business days, Same Contents as U.S Versions, ISBN and Cover design may differ. Choose Expedited shipping for delivery within 4-7 business days. We do not ship to PO Box, APO,FPO Address. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. N° de réf. du libraire EU_9780136074892

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 15,36
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

5.

Winer Dhar
ISBN 10 : 0136074898 ISBN 13 : 9780136074892
Neuf(s) Soft cover Quantité : > 20
Edition internationale
Vendeur
LOW COST_FAST SHIP
(Scottsdale, AZ, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Soft cover. État : New. NEW - International Edition - ISBN 9789332543140 - Same Contents as in US edition - in english - 4ed - - SHRINKwrapped BOXpacked - Printed in Asia - Cover image is different from US edition - There is no CD or Access Code, unless specified above - Ships from various locations - Expedited 2 to 4 day Delivery option available -Standard shipping takes 5 to 10 business days - Tracking number is emailed for every order -You get same study contents at a fraction of US edition cost - Save Hard earned money. N° de réf. du libraire CC2

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 10,88
Autre devise

Ajouter au panier

Frais de port : EUR 5,09
Vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

6.

Russell S. Winer
ISBN 10 : 0136074898 ISBN 13 : 9780136074892
Neuf(s) Softcover Quantité : > 20
Edition internationale
Vendeur
LowPriceBookDeals
(Wilmington, DE, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Softcover. État : New. 4th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. N° de réf. du libraire LPBD31428138

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 14,26
Autre devise

Ajouter au panier

Frais de port : EUR 3,35
Vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

7.

Winer
ISBN 10 : 0136074898 ISBN 13 : 9780136074892
Neuf(s) PAPERBACK Quantité : 15
Edition internationale
Vendeur
Book Arsenal
(delhi, DELHI, Inde)
Evaluation vendeur
[?]

Description du livre PAPERBACK. État : New. We ship from India. PAPERBACK INTERNATIONAL EDITION Brand New Copy. The ISBN-13 or Cover might be different but content is extactly same. We deliver in 5 - 9 days and actively resolve customer issues. N° de réf. du libraire 0136074898-ABab

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 18
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Inde vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

8.

Winer
ISBN 10 : 0136074898 ISBN 13 : 9780136074892
Neuf(s) Couverture souple Quantité : 10
Edition internationale
Vendeur
bookscollection
(Delhi, DELHI, Inde)
Evaluation vendeur
[?]

Description du livre État : Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. N° de réf. du libraire ABEADH##1480

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 14,63
Autre devise

Ajouter au panier

Frais de port : EUR 3,59
De Inde vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

9.

Winer, Russ; Dhar, Ravi
Edité par Pearson
ISBN 10 : 0136074898 ISBN 13 : 9780136074892
Neuf(s) Couverture rigide Quantité : 15
Edition internationale
Vendeur
WFL
(Holtsville, NY, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Pearson. Hardcover. État : New. 0136074898 New ,International edition , softcover ,Same text as US edition , ISBN /Cover may be different , Ready to ship, 5-8 business days worldwide delivery. N° de réf. du libraire INFGYA971

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 14,74
Autre devise

Ajouter au panier

Frais de port : EUR 3,74
Vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

10.

Winer, Russ
Edité par Prentice Hall
ISBN 10 : 0136074898 ISBN 13 : 9780136074892
Neuf(s) Paperback Quantité : 1
Edition internationale
Vendeur
Campustexxts
(Vicksburg, MI, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Prentice Hall. Paperback. État : New. International Edition. Very fast shipping. Receive your book in 2-7 business days if you checkout with expedited shipping. We take pride in our customer service, please contact us if you have any questions regarding the listing. N° de réf. du libraire in-us-9780136074892

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 16,56
Autre devise

Ajouter au panier

Frais de port : EUR 2,97
Vers Etats-Unis
Destinations, frais et délais

autres exemplaires de ce livre sont disponibles

Afficher tous les résultats pour ce livre