Principles of Marketing - Couverture rigide

Kotler, Philip; Armstrong, Gary

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ISBN 10 : 0136912478 ISBN 13 : 9780136912477

Editeur : Prentice Hall, 1991

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Book by Kotler Philip Armstrong Gary

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

Pr�sentation de l'�diteur :

Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters.

With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace.

Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Electrolux help to bring the subject alive.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteurPrentice Hall
Date d'�dition1991
ISBN 10 0136912478
ISBN 13 9780136912477
ReliureReli�
Num�ro d'�dition5
Nombre de pages688
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ISBN 10 : 0137215894 ISBN 13 : 9780137215898
Editeur : Prentice Hall International Pape..., 1991
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Principles of marketing (The Prentice Hall series in marketing)

Kotler, Philip

Edit� par Prentice Hall (1991)

ISBN 10 : 0136912478 ISBN 13 : 9780136912477

Ancien ou d'occasion Couverture rigide Quantit� disponible : 1

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Description du livre Etat : Very Good. Very Good condition. 5th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. N� de r�f. du vendeur K16C-01818

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