Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution - Couverture souple

Reece, Monique

Couverture souple

ISBN 10 : 0137010109 ISBN 13 : 9780137010103

Editeur : Financial TImes Prentice Hall, 2010

Synopsis

In this book, one of the world’s leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Monique Reece introduces the proven, start-to-finish “PRAISE” process that builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution as part of day-to-day operations… how to clarify your company’s purpose, value to customers, and most attractive opportunities… how to fix problems in sales and marketing that have persisted for decades, and finally measure the real value of marketing… how to combine the best traditional marketing techniques with the latest best practices for using social media… how to systematically and continually improve customer experience and lifetime value. Reece’s techniques have been proven with hundreds of companies over the past two decades – companies ranging from startups to intrapreneurial divisions of the world’s largest Fortune 500 firms. They work – and with her guidance, they will work for you, too.

A propos du livre

À propos de l?auteur

Monique Reece is the founder and CEO of MarketSmarter, a marketing consulting and training firm that helps companies improve strategy and implement real-time business planning processes to develop a culture of execution. MarketSmarter helps businesses create dynamic cultures that inspire innovation, employee commitment and customer loyalty. Monique has more than 20 years of marketing and executive management experience working with both Fortune 500 companies and fast-growing entrepreneurial businesses. She formerly served as Executive Vice President at Jones Knowledge and as Director of Global Market Development and Corporate Planning at Avaya. She has created business strategy, marketing plans, and training programs for several of the world’s leading brands.

 

Monique is an Executive Education faculty member at the Daniels College of Business, University of Denver. She is also an Adjunct Professor at the Institute for Leadership and Organizational Performance at the University of Denver where she teaches marketing and customer experience in the Executive MBA program.

 

Monique is the creator of the MarketSmarter Growth Plan Workshop, a program that teaches CEOs, marketers, and sales professionals, and entrepreneurs how to develop growth strategies and marketing plans. She developed the MarketSmarter ROI Optimizer, a tool that helps businesses predict, measure, and continuously improve the results of sales, marketing and service programs.

 

As a columnist and writer, she has published hundreds of articles and is coauthor of Market Smarter Not Harder. She is also a frequent speaker for industry conferences such as the American Marketing Association and Inc. Magazine. She currently serves on the Chief Marketing Officer Council (CMO) Academic Liaison Board, the board of directors for The International Entrepreneurs (TiE Rockies), and several private companies.

 

Helping businesses learn and grow is Monique’s biggest passion. She lives in Denver, Colorado and Santa Fe, New Mexico.

 

À propos de la quatrième de couverture

Your Hands-On Guide for Creating Continuous, Profitable Growth!

 

Use the proven, six-step Marketing Process to:

• Create a marketing plan with execution built in to the process.

• Accurately predict the ROI of marketing and sales to improve results.

• Integrate marketing best practices with new social media breakthroughs.

• Improve customer experience and customer lifetime value.

• Refine your brand and positioning to create a competitive advantage.

• Update strategy in real time to respond to changing market conditions.

• Create a culture that thrives on accountability, execution, and winning.

 

A Better Way to Plan and Execute!

Master Monique Reece’s Proven Marketing Process:

 

Purpose: Define your vision and specific strategic goals.

Research: Deepen your understanding of customers, markets, and competitors.

Analyze: Uncover powerful new growth opportunities.

Implement: Develop a tactical plan using new media tactics to drive leads, increase sales, and build
your brand.

Strategize: Create strategies and build effective sales plans resulting in increased revenue and profitability.

Execute and Evaluate: Integrate marketing, sales, and operations. Measure and update your plan in real-time and create a culture of execution.

 

www.MarketSmarter.com

Détails de l'édition

• Éditeur: Financial TImes Prentice Hall
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0137010109
• ISBN 13: 9780137010103
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 408
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible