Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution - Couverture souple

Reece, Monique

Couverture souple

ISBN 10 : 0137010109 ISBN 13 : 9780137010103

Editeur : Financial TImes Prentice Hall, 2010

Synopsis

Real-Time Marketing for Business Growth In this book, one of the world's leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Monique Reece introduces the proven, start-to-finish "PRAISE" process that builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution as part of day-to-day operations...how to clarify your company's purpose, value to customers, and most attractive opportunities...how to fix problems in sales and marketing that have persisted for decades...

A propos du livre

Revue de presse :

 

"Reece (CEO, MarketSmarter; faculty member, Univ. of Denver) has produced a solid, comprehensive overview of marketing that covers all the tried and true bases. The book also includes a comprehensive coda on the use of social media and ways to measure marketing as components of a 'culture of execution.' Written in a clear, comprehensible style, the text has a breathless drive that makes the content feel like a revelation to the reader. The mix of case studies with the narrative offers a lively spin to what is, in the main, traditional content. " Summing Up: Highly recommended. General readers; all levels of undergraduate students; practitioners. Reprinted with permission from CHOICE, copyright by the American Library Association.

 

“A wealth of approaches, methodologies, concepts and applications on how to develop an effective marketing program in today’s confusing and often conflicting marketplace. Monique Reece has organized her wealth of marketing knowledge and teaching experience into a quick-reading but comprehensive approach to developing a marketing program for almost any organization. Filled with not just ‘how-tos’ but ‘whys’ and ‘so whats.’ Real Time Marketing for Business Growth leads you through the 21st century marketing jungle in a proven and sound way. Learn how marketing can and should be done in today’s global, interconnected yet very local marketplace.”

Don Schultz

Professor of Integrated Communication, Northwestern University, named One of the Most Influential People in Sales and Marketing

 

“At Zappos.com, our #1 priority is our company culture. Monique explains how culture can drive profitability, and how your internal branding can drive your external branding. Monique shares ways to strengthen and deepen the linkages with your employees, customers, and other stakeholders to create a culture that drives sustainable, profitable growth.”

Tony Hsieh

CEO, Zappos.com

 

“Read the text, do the exercises, and get ready to kick butt. Your competition will never know what hit them unless they read this book too.”

Guy Kawasaki

Cofounder, Alltop.com and author of The Art of the Start

 

“An excellent extrapolation of the Kaplan/Norton strategy management framework. Linking strategy to execution through plans and measures is the secret sauce.”

David Norton

Professor, Harvard Business School, coauthor of The Balanced Scorecard and Strategy Maps

 

“In Real-Time Marketing for Business Growth, Monique Reece gives business leaders state-of-the-moment marketing insights, presented engagingly, clearly and cogently. Anyone who takes marketing seriously will devour this book, discovering business enlightenment and reading enjoyment on every page.”

Jay Conrad Levinson

Author, Guerilla Marketing series

 

“The title of this book might be a mouthful, but there’s certainly lots to chew on for any CMO and staff. In today’s hyper-sensitive, viral and virtual markets, annual planning is a pointless exercise. Take Monique’s advice, embrace a marketing on-demand model that enables rapid response to ever-changing customer, competitor and business conditions.”

Donovan Neale-May

Executive Director of the Chief Marketing Officer (CMO) Council

 

“There is a rule in football that says, ‘Never, ever out kick your coverage.’ If you do, your team could find themselves at a competitive disadvantage. The same holds true for marketing and sales. Marketing can easily out kick the sales coverage. In Real-Time Marketing for Business Growth, find out how to maximize that thin line between the two and stay ahead of the competition forever.”

Jack Stack

President and CEO, Springfield Re-manufacturing, author, Great Game of Business

Biographie de l'auteur :

Monique Reece is the founder and CEO of MarketSmarter, a marketing consulting and training firm that helps companies improve strategy and implement real-time business planning processes to develop a culture of execution. MarketSmarter helps businesses create dynamic cultures that inspire innovation, employee commitment and customer loyalty. Monique has more than 20 years of marketing and executive management experience working with both Fortune 500 companies and fast-growing entrepreneurial businesses. She formerly served as Executive Vice President at Jones Knowledge and as Director of Global Market Development and Corporate Planning at Avaya. She has created business strategy, marketing plans, and training programs for several of the world’s leading brands.

 

Monique is an Executive Education faculty member at the Daniels College of Business, University of Denver. She is also an Adjunct Professor at the Institute for Leadership and Organizational Performance at the University of Denver where she teaches marketing and customer experience in the Executive MBA program.

 

Monique is the creator of the MarketSmarter Growth Plan Workshop, a program that teaches CEOs, marketers, and sales professionals, and entrepreneurs how to develop growth strategies and marketing plans. She developed the MarketSmarter ROI Optimizer, a tool that helps businesses predict, measure, and continuously improve the results of sales, marketing and service programs.

 

As a columnist and writer, she has published hundreds of articles and is coauthor of Market Smarter Not Harder. She is also a frequent speaker for industry conferences such as the American Marketing Association and Inc. Magazine. She currently serves on the Chief Marketing Officer Council (CMO) Academic Liaison Board, the board of directors for The International Entrepreneurs (TiE Rockies), and several private companies.

 

Helping businesses learn and grow is Monique’s biggest passion. She lives in Denver, Colorado and Santa Fe, New Mexico.

 

À propos de cette édition

• Éditeur: Financial TImes Prentice Hall
• Date d'édition: 2010
• ISBN 10: 0137010109
• ISBN 13: 9780137010103
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 408