Excellence in Business Communication - Couverture rigide

Thill, John V.; Bovee, Courtland L.

Couverture rigide

ISBN 10 : 0137784325 ISBN 13 : 9780137784325

Editeur : Pearson, 1997

Synopsis

Book by Thill John V Bovee Courtland L

A propos du livre

Quatrième de couverture :

Mastering Business Communications, Perils of Pauline, Version 2.0, updates and improves the popular Perils of Pauline CD-ROM. Students follow the ups and downs of a fictional character, Pauline Peterson, in her first job after graduating from college. Students watch Pauline as she faces a variety of crises at work, then they help her meet these challenges through interactive exercises. Students will see the positive consequences when Pauline puts her business communication know-how to work. They'll also see the sometime humorous, sometime difficult, consequences when she fails to meet these challenges.

This dramatic, informative, and stimulating CD covers the following topics:

• Conducting a Meeting
• Verbal and Nonverbal Communication
• Intercultural Communication
• Using E-Mail Effectively in Business
• Brainstorming Sessions
• Listening Skills
• Persuasive Messages
• Succesful Résumés
• The Job Interview
• Giving a Formal Speech
• Writing Bad News Messages
• Resolving Conflict

Présentation de l'éditeur :

For introductory Business Communications courses.
This text presents the dynamics of business communication in a fascinating way, powerfully stimulating and motivating students. The lively and conversational writing-style takes students inside leading companies to learn the basic principles of business communication, to understand important communication issues, and to profit from up-to-date discussions of the latest developments. The goal is to successfully demonstrate how business communication works in the world, helping students to understand the concepts behind effective communication and to develop and refine their own skills.

À propos de cette édition

• Éditeur: Pearson
• Date d'édition: 1997
• ISBN 10: 0137784325
• ISBN 13: 9780137784325
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 576