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- ÉditeurPenguin Books Ltd
- Date d'édition1980
- ISBN 10 0140803173
- ISBN 13 9780140803174
- ReliureBroché
- Nombre de pages240
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état : MauvaisUsed, hand writing on first page... En savoir plus sur cette édition
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The World of Goods: Towards an Anthropology of Consumption (Penguin education)
Edité par
PENGUIN BOOKS LTD
(1980)
ISBN 10 : 0140803173
ISBN 13 : 9780140803174
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
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Description du livre Etat : Poor. Used, hand writing on first page, some pages have underlining, cover has marks and scratches, outer edges have scuffs, outer pages have dusty marks, book content is in readable condition. N° de réf. du vendeur 051742-15
Acheter D'occasion
EUR 14,40
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The World of Goods: Towards an Anthropology of Consumption.
Edité par
Penguin Books Ltd
(1980)
ISBN 10 : 0140803173
ISBN 13 : 9780140803174
Ancien ou d'occasion
Taschenbuch / Paperback.
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Taschenbuch / Paperback. Etat : Gut. 228 p. Einband und Seiten vergilbt, sonst sehr guter Zustand. | Cover and pages yellowed, otherwise very good condition. - It is extraordinary to discover that no one agrees why people want goods, although demand theory is at the very centre of our understanding of economics. For modern western society is, if nothing else, a consumer society; a society that lives, moves, and has its being in a commodities environment, made according to demand. The World of Goods is cast as a debate between anthropology and economics on the very question of why people want goods. The authors argue that we can better understand our own demand for material possessions if we know what they mean for other peoples outside the industrial system and beyond the ingenious chicanery of contemporary advertising. Anthropology suggests that we use goods to build a communication system - a code of transactions. No one denies that food is for nourishment, housing for shelter, clothes for comfort. But if that were all, our choice of products would be selective in very different ways. The idea that goods are for communicating is well known to market researchers. But to take the idea seriously and follow It up calls for a revolution in our thinking about consumer demand. Many important questions about poverty, public amenities, taxation policy and inflationary pressure appear in a different light when the anthropological approach Is understood. It is in this way that the book not only presents new facts about consumer demand, but also provides the theory to explain what we already know about the subject. ISBN 9780140803174 Sprache: Englisch Gewicht in Gramm: 221. N° de réf. du vendeur 1190679
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EUR 15
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