Gut Feelings: The Intelligence of the Unconscious - Couverture souple

Gigerenzer, Gerd

Couverture souple

ISBN 10 : 0143113763 ISBN 13 : 9780143113768

Editeur : Penguin Publishing Group, 2008

Synopsis

Book by Gigerenzer Gerd

A propos du livre

Présentation de l'éditeur :

Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell?s Blink

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition?a suite of gut feelings that have evolved over the millennia specifically for making decisions. ?Gladwell drew heavily on Gigerenzer?s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma? ( BusinessWeek).

Biographie de l'auteur :

Gerd Gigerenzer is the author of Gut Feelings. He is currently the director of the Max Planck Institute for Human Development in Berlin, Germany, and lectures around the world on the importance of proper risk education for everyone from school-age children to prominent doctors, bankers, and politicians.

À propos de cette édition

• Éditeur: Penguin Publishing Group
• Date d'édition: 2008
• ISBN 10: 0143113763
• ISBN 13: 9780143113768
• Reliure: Broché
• Nombre de pages: 288