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Description du livre Paperback. Etat : New. Paperback. Publisher overstock, may contain remainder mark on edge. N° de réf. du vendeur 9780143114048B
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Description du livre Paperback or Softback. Etat : New. The Art of Woo: Using Strategic Persuasion to Sell Your Ideas 0.64. Book. N° de réf. du vendeur BBS-9780143114048
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Description du livre Etat : New. N° de réf. du vendeur 5983751-n
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Description du livre Paperback. Etat : New. Brand New!. N° de réf. du vendeur 0143114042
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Description du livre Paperback. Etat : new. Paperback. You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of WooG. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds."Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is about helping others to engage their minds and imaginations. Shell and Moussa offer a self-assessment to determine which persuasion role fits each reader best and how to make the most of his or her natural strengths. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780143114048