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Book by OShaughnessy John
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Revue de presse :
` This is a concise and comprehsensive text that constitutes a fresh and highly original approach to marketing. I would highly recommend it as a text for use in MBA courses in marketing and consumer behaviour as well as an excellent basis for executive training and development.' Professor Tomasz Mroczkowski, Kogod College of Business Administration, American University `You'll find much sound psychological analysis and research on a broad range of consumer behaviour - state-of-the-art explanations of why people buy as they do ... It should be an excellent textbook for marketers, business students and consumer educators.' Los Angeles Times Book Review
`The marketing executive will find the philosophy expounded in this book an invaluable aid to his job Association of Business Executives
Présentation de l'éditeur :
`The marketing executive will find the philosophy expounded in this book an invaluable aid to his job Association of Business Executives
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying.
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- ÉditeurOxford University Press Inc
- Date d'édition1989
- ISBN 10 0195040872
- ISBN 13 9780195040876
- ReliureBroché
- Nombre de pages208
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Why People Buy
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Oxford University Press
(1989)
ISBN 10 : 0195040872
ISBN 13 : 9780195040876
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Description du livre Etat : New. New. In shrink wrap. Looks like an interesting title! 0.45. N° de réf. du vendeur Q-0195040872
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Why People Buy (Paperback)
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Oxford University Press Inc, New York
(1989)
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Description du livre Paperback. Etat : new. Paperback. Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, WhyPeople Buy is "must" reading for anyone involved in selling or buying. Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is an essential resource for MBA students and students of marketing and business, and 'must' reading for anyone involved in selling or buying. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9780195040876
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Why People Buy
Edité par
Oxford University Press
(1989)
ISBN 10 : 0195040872
ISBN 13 : 9780195040876
Neuf
Couverture souple
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Description du livre Etat : New. New! This book is in the same immaculate condition as when it was published. N° de réf. du vendeur 353-0195040872-new
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