Building Reputational Capital In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. Jackson offers a practical guide to taking the high road--the only path that leads to tasting success.
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In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked in conventional analyses of financial statements. Speaking directly to the work experience of real people in practical business settings, Jackson couples each principle with straightforward actions that drive management systems, and he provides tested strategies--from downsizing techniques to e-commerce tips--that cultivate the hidden power of a good reputation. He outlines the advantages of a superior reputation (simply put, people want to work for, invest in, and do business with a company or person with integrity), describes the vital role the firm's leader must play, offers ways to build and protect your reputation on the Internet (from defusing Internet rumors to creating an online community), and shows how to rescue your reputation once disaster hits. Perhaps most important, he shows how to strike the right balance of virtues like authenticity, honesty, responsibility, and stewardship of the environment, employees, and the economy. Highlighted with real-life success stories--from giants like Hewlett-Packard to small firms like Thanksgiving Coffee Company (which invests part of its revenues in the Central American villages in which its beans are grown), Building Reputational Capital offers a simple but effective guide for executives, managers, entrepreneurs, legal professionals, and corporate consultants.Biographie de l'auteur :
Kevin T. Jackson is a consultant on business ethics for organizations and leaders worldwide. He is Associate Professor of Legal and Ethical Studies at Fordham University's Schools of Business in New York City. Dr. Jackson delivered seminars on ethics in the securities industry for the NASD, and has given presentations for executives, dignitaries, and financial services organizations, including LOMA/LIMRA. A frequent commentator in the news media on legal and ethical issues facing corporations, he has been on CBS Evening News, CNN, Fox News, and National Public Radio. He lives in New York City.
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Description du livre Hardcover. État : New. N° de réf. du libraire 7932435
Description du livre Oxford University Press, 2004. Hardcover. État : New. New In-Stock Ships Same Day We Ship 7 Days A Week. N° de réf. du libraire mon0000210799
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Description du livre Oxford University Press, 2004. État : New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: "This is a comprehensive, down-to-earth guide to creating and sustainingyour good reputation as a fair and ethical company. Jackson, an ethicsconsultant and an associate professor at Fordham University, devotes the firsthalf to gauging the effects of credibility and the second to making credibilityhappen. As he reminds readers, a good reputation is important for attractingprincipled employees and keeping the company in good standing, but its alsonecessary for competitive advantage. The advice is common sense: Among the manytips, he distinguishes between corporate conduct that magnifies reputation(following the spirit of the law) and conduct that merely maintains reputation(following the letter of the law). Overall, its good to see an important subjecthandled so skillfully in a readable, non-preachy format."--Harvard BusinessSchool, Working Knowledge website. N° de réf. du libraire ABE_book_new_0195161386
Description du livre Oxford University Press, 2004. Hardcover. État : New. book. N° de réf. du libraire 0195161386
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Description du livre Oxford University Press. État : New. Brand New. N° de réf. du libraire 0195161386
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