Public Relations Writing in Australia - Couverture souple

Mahoney, James Scott

Couverture souple

ISBN 10 : 0195561074 ISBN 13 : 9780195561074

Editeur : OUP Australia and New Zealand, 2008

Synopsis

'Writing clearly, fluently and with meaning is surely PR's most basic essential...' Tracy Jones, National President, PRIA (Public Relations Institute of Australia). Clear, precise, active and ethical writing that conveys a message is an essential and employable skill that all Public Relations students need to develop. Public Relations Writing in Australia illustrates how practice is based in communication theory while encouraging students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. An understanding of why different writing approaches are needed for specific public relations tactics, as well as the practical aspects of writing for each are presented within an Australian context.

A propos du livre

Présentation de l'éditeur

Public Relations Writing in Australia approaches public relations as an ehtical and professional element of strategic organisational management. It encourages studens to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers, where appropriate, to relevant communication theories. It includes tools to help plan. write and implement public relaitons strategies and tactics. The book has a distinct Australian context and is grounded in contemporary Australian practice.

À propos de cette édition

• Éditeur: OUP Australia and New Zealand
• Date d'édition: 2008
• ISBN 10: 0195561074
• ISBN 13: 9780195561074
• Reliure: Broché
• Nombre de pages: 208