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Book by Cooper Robert
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Présentation de l'éditeur :
Getting high-quality new products to market on time is one of the most crucial aspects of succeeding in business. It's also the most difficult to achieve. With Winning at New Products you will be better prepared to create and execute a winning game plan for launching innovative and market-driven new products. Successfully implemented by such companies as DuPont, Exxon, Proctor & Gamble, and Corning, the systematic game plan presented leads you step-by-step along the road to success, from generating product ideas to launching them to consumers.This second edition contains a major new section on the practicalities of implementing the game plan, drawn from years of putting the author's strategies to work. In addition, the book addresses present-day business conditions which require much faster development times and multinational perspective. You will learn how to: Get great new product ideas from your customers Screen and prioritize new product projects Incorporate customer input for design and development of products Conduct proper concept analyses and test markets Develop a market launch plan to generate new product sales Develop and implement a new product game plan Accelerate the process to speed you new products to market and much more. You will also discover the 15 key lessons for new product success, and be able to anticipate the many pitfalls.
Biographie de l'auteur :
Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurBasic Books
- Date d'édition1988
- ISBN 10 0201120380
- ISBN 13 9780201120387
- ReliureBroché
- Numéro d'édition1
- Evaluation vendeur
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état : Assez bonUsed book that is in excellent... En savoir plus sur cette édition
EUR 3,86
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Winning at New Products
Edité par
Addison-Wesley Longman, Incorporated
(1988)
ISBN 10 : 0201120380
ISBN 13 : 9780201120387
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 6182758-6
Acheter D'occasion
EUR 3,86
Autre devise
Image d'archives
Winning At New Products
Edité par
Basic Books
(1988)
ISBN 10 : 0201120380
ISBN 13 : 9780201120387
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. N° de réf. du vendeur V17D-01850
Acheter D'occasion
EUR 5,49
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Winning At New Products
Edité par
Basic Books
(1988)
ISBN 10 : 0201120380
ISBN 13 : 9780201120387
Ancien ou d'occasion
Paperback
Quantité disponible : 1
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Evaluation vendeur
Description du livre Paperback. Etat : Very Good. Paperback. Pages are clean and unmarked. Covers show very minor shelving wear.; 100% Satisfaction Guaranteed! Ships same or next business day!. N° de réf. du vendeur 132207010020
Acheter D'occasion
EUR 6,17
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Winning at New Products
Edité par
-
(1988)
ISBN 10 : 0201120380
ISBN 13 : 9780201120387
Ancien ou d'occasion
Paperback
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Description du livre Paperback. Etat : Very Good. Winning at New Products This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780201120387
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EUR 4,26
Autre devise
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Winning At New Products
Edité par
Basic Books
(1986)
ISBN 10 : 0201120380
ISBN 13 : 9780201120387
Ancien ou d'occasion
Softcover
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Description du livre Softcover. Etat : Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Couverture différente. Edition 1986. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Soiling on the side. Different cover. Edition 1986. Ammareal gives back up to 15% of this book's net price to charity organizations. N° de réf. du vendeur C-946-600
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EUR 3,99
Autre devise
Image d'archives
Winning at New Products
Edité par
- -
(1988)
ISBN 10 : 0201120380
ISBN 13 : 9780201120387
Ancien ou d'occasion
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780201120387
Acheter D'occasion
EUR 4,26
Autre devise
Image d'archives
Winning at New Products
Edité par
Addison-Wesley Longman, Incorporated
(1988)
ISBN 10 : 0201120380
ISBN 13 : 9780201120387
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
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Evaluation vendeur
Description du livre Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 18695730-20
Acheter D'occasion
EUR 3,86
Autre devise
Image d'archives
Winning At New Products
Edité par
Basic Books
(1988)
ISBN 10 : 0201120380
ISBN 13 : 9780201120387
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. N° de réf. du vendeur 12-0201120380-G
Acheter D'occasion
EUR 15,42
Autre devise
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Winning At New Products
Edité par
Basic Books
(1988)
ISBN 10 : 0201120380
ISBN 13 : 9780201120387
Ancien ou d'occasion
Paperback
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Description du livre Paperback. Etat : As New. N° de réf. du vendeur 190703014
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EUR 25,59
Autre devise
Image d'archives
Winning At New Products
Edité par
Basic Books
(1988)
ISBN 10 : 0201120380
ISBN 13 : 9780201120387
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. N° de réf. du vendeur 20-0201120380-G
Acheter D'occasion
EUR 33,83
Autre devise