International Management: A Strategic Perspective - Couverture rigide

Sanyal, Rajib N.

Couverture rigide

ISBN 10 : 0201471531 ISBN 13 : 9780201471533

Editeur : Pearson, 2000

Synopsis

Book by Sanyal Rajib N

A propos du livre

Présentation de l'éditeur :

For one-semester, junior/senior/graduate-level courses in International Management, Multinational Management, or Global Management.

This text focuses on managing business in a global environment, and how management is affected by key environmental factors—such as international politics, cultural differences, and the expectation of corporate social responsibility. It provides students with up-to-date coverage of contemporary managerial issues, a look at different types of international business activities, and an understanding of how international firms are organized to achieve their strategic goals. A seamless transition between theory and practice is achieved with the use of academic research and real-life business applications throughout the book.

À propos de cette édition

• Éditeur: Pearson
• Date d'édition: 2000
• ISBN 10: 0201471531
• ISBN 13: 9780201471533
• Reliure: Relié
• Nombre de pages: 503