Articles liés à The High-Tech Marketing Companion: Expert Advice on...
The High-Tech Marketing Companion: Expert Advice on Marketing to Macintosh and Other PC Users - Couverture souple
L'édition de cet ISBN n'est malheureusement plus disponible.
Afficher les exemplaires de cette édition ISBN
Book by Kiamy Dee
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Quatrième de couverture :
Biographie de l'auteur :
There's a special knack to marketing computer products, and if you're a smaller high-tech company, you face unique challenges.
Culled from the pages of Apple Computer's award-winning publication Apple Directions, The High-Tech Marketing Companion shows you how to solve critical marketing problems and get the most from your resources. Each chapter is a self-contained snapshot of a particular marketing issue, offering concrete, practical, and productive solutions.
Learn about such instrumental techniques as:
- How to avoid ten deadly product launch mistakes
- Using the "elevator test" to accurately position a product
- Developing the knack of getting repeat business
- How to create a campaign to influence opinion leaders
- Dealing effectively with product review editors
- Creating product packaging that sells
- Getting the attention of national distributors
- Increasing the effectiveness of upgrade campaigns.
Apple Directions is published monthly to communicate Apple Computer's strategy, business, and technical directions. Its goal is to help make companies who develop computer products, publish software, and do in-house development be more successful.
0201626667B04062001
Dee Kiamy is President of Open Door Communications, a strategic communications consulting firm serving high-tech and entertainment companies. She sets the business and marketing direction and develops related content for Apple Directions.
0201626667AB04062001
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurAddison Wesley
- Date d'édition1993
- ISBN 10 0201626667
- ISBN 13 9780201626667
- ReliureBroché
- Nombre de pages384
Acheter neuf
En savoir plus sur cette édition
EUR 34,88
Frais de port :
Gratuit
Vers Etats-Unis
Meilleurs résultats de recherche sur AbeBooks
Image d'archives
The High-tech Marketing Companion: Expert Advice On Marketing To Macintosh And Other Pc Users
Edité par
Addison-Wesley
(1993)
ISBN 10 : 0201626667
ISBN 13 : 9780201626667
Neuf
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. N° de réf. du vendeur ABTR-284120
Acheter neuf
EUR 34,88
Autre devise
Image d'archives
The High-tech Marketing Companion: Expert Advice On Marketing To Macintosh And Other Pc Users
Edité par
Addison-Wesley
(1993)
ISBN 10 : 0201626667
ISBN 13 : 9780201626667
Neuf
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. N° de réf. du vendeur ABRR-284120
Acheter neuf
EUR 36,09
Autre devise