Articles liés à Strategic Marketing Problems: Cases and Comments
Synopsis
Book by Kerin Roger A Peterson Robert A
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Quatrième de couverture
A brand new simulation by Mohan Sawhney and Raj Malhotra (Northwestern University), together with PowerSim and Arthur Andersen.
Photo Wars is a simulation that helps you learn how to make decisions in a complex, dynamic environment. PhotoWars is based on the DigiStrat framework. You will become the Chief Strategist of PhotoMax, a technology firm that is faced with a difficult transition from analog technologies to the digital age. You will be asked to guide your company to success in the face of change and uncertainty, and will develop the following skills:
- Improve your sensemaking ability in complex and dynamic digital arenas. Learn to detect patterns in a chaotic world and across a wide array of digital arenas.
- Improve your systems thinking ability by thinking holistically and dynamically about complex systems. Improve your ability to see connections across functional areas an over time.
- Discover "best practices" in strategy formulation: Unlike traditional simulation games such as MARKSTRAT, PhotoWars can be played many times over with different strategies. By controlled experimentation, you will gain insight into the behavior of the system and discover best practices.
Présentation de l'éditeur
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
This best-selling text is dedicated to the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving marketing problems, while extensive class tested case studies provide an opportunity for those concepts and tools to be employed in practice.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurAllyn & Bacon
- Date d'édition1987
- ISBN 10 0205103332
- ISBN 13 9780205103331
- ReliureRelié
- Langueanglais
- Numéro d'édition4
- Nombre de pages600
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Strategic Marketing Problems: Cases and Comments
Edité par
Allyn and Bacon, Inc., 1987
ISBN 10 : 0205103332
ISBN 13 : 9780205103331
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Strategic Marketing Problems: Cases and Comments
Edité par
Allyn and Bacon, Inc., 1987
ISBN 10 : 0205103332
ISBN 13 : 9780205103331
Ancien ou d'occasion
Couverture rigide
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
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Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00034248345
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Strategic Marketing Problems
Edité par
Allyn & Bacon, 1987
ISBN 10 : 0205103332
ISBN 13 : 9780205103331
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Strategic Marketing Problems
Edité par
Allyn & Bacon, Incorporated, 1986
ISBN 10 : 0205103332
ISBN 13 : 9780205103331
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Good. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 339411-6
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Strategic Marketing Problems: Cases and Comments
Edité par
Allyn and Bacon, Inc., 1987
ISBN 10 : 0205103332
ISBN 13 : 9780205103331
Ancien ou d'occasion
Couverture rigide
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
hardcover. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_369160957
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