Business and Professional Communication - Couverture souple

Dodd, Carley H.

Couverture souple

ISBN 10 : 0205335268 ISBN 13 : 9780205335268

Editeur : Pearson, 2004

Synopsis

Book by Dodd Carley H

A propos du livre

Quatrième de couverture :

Managing Business and Professional Communication, 2/e

Carley H. Dodd, AbileneChristian University

 

 

Managing Business and Professional Communicationprovides students with the strategies they need to manage communication challenges in the workplace effectively.

 

This text surpasses the coverage of traditional communication texts to address the most recent surveys of expected workplace competencies: exhibiting leadership, managing organizational culture, handling conflict, dealing with difficult people, improving diversity and intercultural communication, interviewing, selling, and negotiating successfully. Using these competencies, Managing Business and Professional Communication tailors relevant communication concepts to the unique demands of the workplace environment.

 

 

Features:

• Puts theory into action with real-world cases and critical incidents, providing opportunities for application, problem solving, and insight into the everyday workplace.
• Examines the importance of cultural diversity awareness in business, imparting a framework for understanding one's co-workers to increase satisfaction and productivity in the workplace.
• Covers conflict and conflict management opportunities in the workplace to help students heighten performance and problem solving on the job.
• Prepares students for most entry-level and mid-management positions, with sections on customer relations communication, sales and marketing presentations, and briefings/reports.

New to this Edition:

• Highlightsnew communication competencies, based on the most recent surveys of communication proficiency available–including Butcher’s Employment and Training Administration (ETA) report–to provide students with focused skills that can be applied in the workplace.
• Includes additional emphasis on organizational patterns within chapters, to help students clearly identify and follow key points.
• Places new emphasis on the link between organizational culture and leadership, to help students understand the importance of contextualizing leadership within the boundaries of personal style and organizational culture.
• Emphasizes listening in the workplace,to help students excel at this crucial skill.

Présentation de l'éditeur :

Business and Professional Communication provides students with the strategies they need to effectively manage communication challenges in the workplace.

Tailoring communication theory to the unique demands of the business environment, this book goes beyond the traditonal business communication text's coverage to also include coverage of conflict styles, negotiation, managing organizational culture, helping with cultural diversity, dealing with difficult people, and managing communication style differences. The book prepares students for presentations in the workplace as well as for sales communication, customer-service communication, communication audits, briefing/report communication, and other previously overlooked areas that are vital for success in the modern workplace.

À propos de cette édition

• Éditeur: Pearson
• Date d'édition: 2004
• ISBN 10: 0205335268
• ISBN 13: 9780205335268
• Reliure: Broché
• Nombre de pages: 496