Book by Wilcox Dennis L Cameron Glen T
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Now in its eighth edition, Public Relations combines numerous real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition also focuses on technology in every application, and it leads readers to think about other creative ways to use new media.
New to the Eighth Edition
“I had forgotten how good and thorough this text is. It has always been the standard of the introductory public relations textbook and it remains so today. Its content is up-to-date, well researched, and clearly organized in a way that instructors and their students will appreciate.”
Maureen Taylor, Rutgers University
“This text definitely achieves one of my primary objectives in an intro course — an understanding of compromises. It makes the readers aware of how much of the symbolic world around them is the result of Public Relations.”
Josh Boyd, Purdue University
Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. Now in its 8th edition, Public Relations: Strategies & Tactics combines numerous real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Vendeur : Irish Booksellers, Portland, ME, Etats-Unis
Etat : Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. N° de réf. du vendeur 0205449441-R
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Hardcover. Etat : USED_GOOD. 8th Edition. The text has some highlighting, there is a black marks on exterior of page block, the cover has light to moderate shelf and corner wear. looks very nice. Multiple copies available this title. Quantity Available: 7. ISBN: 0205449441. ISBN/EAN: 9780205449446. Pictures of this item not already displayed here available upon request. Inventory No: 1560785768. N° de réf. du vendeur 1560785768
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Vendeur : a2zbooks, Burgin, KY, Etats-Unis
Hardcover. Etat : NEW. 8th Edition. New, Looks great. The text appears clean, Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0205449441. ISBN/EAN: 9780205449446. Pictures of this item not already displayed here available upon request. Inventory No: 1560785767. N° de réf. du vendeur 1560785767
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