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Afficher les exemplaires de cette édition ISBNPublic Relations: Strategies and Tactics, 9/e
Dennis L. Wilcox, San JoseState University
Glen T. Cameron, Universityof Missouri
Comprehensive and current, Public Relations: Strategies and Tactics helps students understand the basic concepts, strategies, and tactics practiced in public relations today. Grounded in scholarship, this ninth edition includes landmark case studies to help students relate relevant public relations theory to the actual practice of public relations. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.
New to the ninth edition:
What one reviewer says about Wilcox and Cameron’s Public Relations: Strategies and Tactics:
“Wilcox and Cameron have the best introductory textbook on the market. It is very complete, well organized, and I always tell my students that, ‘almost everything you need to know about public relations is in this textbook.’”
- Robert Carroll, Ph.D., York College of Pennsylvania
Comprehensive and current, Public Relations: Strategies and Tactics 9/e helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. In its ninth edition, Public Relations: Strategies and Tactics combines numerous real-life case studies with fundamental concepts of the field to help readers relate theory to the actual practice of public relations. The text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages readerss to think about creative uses of new media.
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Frais de port :
Gratuit
Vers Etats-Unis
Description du livre Paperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.55. N° de réf. du vendeur G0205623239I5N00
Description du livre Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780205623235. N° de réf. du vendeur 8586773
Description du livre Softcover. Etat : Very Good. Ninth Edition. Text appears to be clean. Cover has wear. Spine is in good condition. INTERNATIONAL EDITION Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0205623239. ISBN/EAN: 9780205623235. Pictures of this item not already displayed here available upon request. Inventory No: 1561030996. N° de réf. du vendeur 1561030996