Politicians and Rhetoric: The Persuasive Power of Metaphor - Couverture souple

Charteris-Black, J.

Couverture souple

ISBN 10 : 023025165X ISBN 13 : 9780230251656

Editeur : Palgrave Macmillan, 2011

Synopsis

The language of persuasion looks both outwards and inwards: politicians promise a better future based on an evaluation of the current external reality, but they communicate this vision by activating deep-seated ideas, values and feelings that are hidden within the audience. This fully updated second edition analyses the rhetoric of three additional politicians - Barack Obama, Ronald Reagan and Enoch Powell - as well as revised accounts of the original six politicians to produce a comprehensive study of some renowned exponents of persuasion. It also contains a new chapter on the role of metaphor in political communication. Successful politicians are those who have credible stories to tell, who can involve us with the drama of the present by explaining what is right and wrong and who convince us that they are better than their opponents. This book explains how their use of metaphors and myths create credible and consistent stories that help us to understand the rhetorical means through which persuasion occurs.

A propos du livre

Présentation de l'éditeur :

Each chapter of this book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroic leaders.

Biographie de l'auteur :

JONATHAN CHARTERIS-BLACK is Senior Lecturer in Applied Linguistics at the University of Surrey.

À propos de cette édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2011
• ISBN 10: 023025165X
• ISBN 13: 9780230251656
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 370