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Présentation de l'éditeur :
In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.
Biographie de l'auteur :
JEAN-MARIE DRU was appointed President and Chief Executive Officer of TBWA Worldwide in March 2001. He was previously co-founder and Chairman of BDDP Group, which merged with TBWA in 1998. Dru is the author of Disruption: Overturning Conventions and Shaking up the Marketplace and Beyond Disruption: Changing the Rules in the Marketplace.
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- ÉditeurPalgrave Macmillan
- Date d'édition2010
- ISBN 10 0230604056
- ISBN 13 9780230604056
- ReliureBroché
- Nombre de pages256
- Evaluation vendeur
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