Web Marketing for the Music Business

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9780240823706: Web Marketing for the Music Business
Présentation de l'éditeur :

Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter.

The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.



* Provides instruction on promoting both music and the artist on the Internet, showing how to develop maximum online exposure
* Offers guidance in website development, to save money by getting the site up and running right the first time
* Understand how the Internet is used by experts in the music business, benefit from their experience to make the Internet a tool that works for you

Biographie de l'auteur :

Tom Hutchison was a professor of marketing in the Department of Recording Industry at MTSU, but was on leave to serve as the director of the School of Business and Management at Husson University. He worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, The Roots, and Beck. Tom also conducted market research projects for Sony, MCA/Universal, DreamWorks, and Warner Music Group. Tom passed away suddenly on Memorial Day, 2012, just after finishing the manuscript for this new edition.

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Hutchison, Tom
ISBN 10 : 0240823702 ISBN 13 : 9780240823706
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Tom Hutchison
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Tom Hutchison
Edité par Taylor Francis Ltd, United Kingdom (2014)
ISBN 10 : 0240823702 ISBN 13 : 9780240823706
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Description du livre Taylor Francis Ltd, United Kingdom, 2014. Paperback. État : New. 2nd Revised edition. 234 x 188 mm. Language: English . Brand New Book. Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on website creation: * Setting up your website and website design * Selecting your domain name and host * Using HTML, Java, widgets, Flash, and RSS to charge up your website New! * Using search engine optimization (SEO) methods for the best search engine rankings New! * Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans * Monitoring site traffic and using analytic tools * Adding audio and video to your site * Choosing and using commercial download services * Creating and managing an online store * Finding your market online * Creating a mobile website and mobile media campaign Market your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques to coordinate your offline and online promotions for maximum impact. Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice. The companion website for the book, gives you more on the ever-changing world of online promotion. This is the perfect book for do-it-yourself musicians, managers, and labels who want to maximize sales and exposure or industry professionals seeking information on new media. N° de réf. du libraire AAZ9780240823706

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Tom Hutchison
Edité par Taylor Francis Ltd, United Kingdom (2014)
ISBN 10 : 0240823702 ISBN 13 : 9780240823706
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Description du livre Taylor Francis Ltd, United Kingdom, 2014. Paperback. État : New. 2nd Revised edition. 234 x 188 mm. Language: English . Brand New Book. Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on website creation: * Setting up your website and website design * Selecting your domain name and host * Using HTML, Java, widgets, Flash, and RSS to charge up your website New! * Using search engine optimization (SEO) methods for the best search engine rankings New! * Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans * Monitoring site traffic and using analytic tools * Adding audio and video to your site * Choosing and using commercial download services * Creating and managing an online store * Finding your market online * Creating a mobile website and mobile media campaign Market your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques to coordinate your offline and online promotions for maximum impact. Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice. The companion website for the book, gives you more on the ever-changing world of online promotion. This is the perfect book for do-it-yourself musicians, managers, and labels who want to maximize sales and exposure or industry professionals seeking information on new media. N° de réf. du libraire AAZ9780240823706

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Hutchison, Tom
Edité par Taylor & Francis Ltd (2012)
ISBN 10 : 0240823702 ISBN 13 : 9780240823706
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Description du livre Taylor & Francis Ltd, 2012. État : New. 2012. 2nd Edition. Paperback. Helps to develop the essential Internet presence needed for promotion, sales, and distribution. This title provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Num Pages: 304 pages, 17 black & white tables, 125 black & white halftones. BIC Classification: AV; KJS; KNTF. Category: (P) Professional & Vocational. Dimension: 230 x 193 x 18. Weight in Grams: 530. . . . . . . N° de réf. du libraire V9780240823706

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Description du livre 2014. PAP. État : New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. N° de réf. du libraire VT-9780240823706

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Description du livre Taylor & Francis Ltd. État : New. 2012. 2nd Edition. Paperback. Helps to develop the essential Internet presence needed for promotion, sales, and distribution. This title provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Num Pages: 304 pages, 17 black & white tables, 125 black & white halftones. BIC Classification: AV; KJS; KNTF. Category: (P) Professional & Vocational. Dimension: 230 x 193 x 18. Weight in Grams: 530. . . . . . Books ship from the US and Ireland. N° de réf. du libraire V9780240823706

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Hutchison, Tom
Edité par Focal Press (2012)
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Edité par Taylor & Francis Ltd 2012-12-20, Oxford (2012)
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