Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols - Couverture souple

Duarte, Nancy; Sanchez, Patti

Couverture souple

ISBN 10 : 0241245400 ISBN 13 : 9780241245408

Editeur : Portfolio Penguin, 2016

A propos du livre

Revue de presse :

“Whether it is to well-dressed executives or begrimed young soldiers, there is a vast difference between simply transmitting information and effectively communicating.  Illuminate is a tremendous guide for anyone who must educate, motivate or inspire – and that’s just about all of us.”
—General Stanley McChrystal, author of Team of Teams and cofounder of McChrystal Group

“Great leaders aren’t measured by their volume but by their ability to be truly heard. To motivate others, leaders must listen and communicate empathetically. With Illuminate, everyone can learn to lead — even without being loud.”
—Susan Cain, author of Quiet: The Power of Introverts in a World That Can’t Stop Talking, and cofounder of Quiet Revolution

"Duarte and Sanchez give us the unique concept that our company’s change and growth have the structure of epic drama; we make our stories through working out our difficulties. She gives an even deeper insight that we must begin our next journey before the current one ends. Most people misunderstand the role of story in our lives, but by understanding it, we can use it as a metaphor for leading."
—Ed Catmull, President of Pixar Animation Studios and Walt Disney Animation Studios, and author of Creativity, Inc

“Change can be fear-filled in prospect but fearsome in effect.  With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly.”
—Robert B. Cialdini, author of Influence

“Leading people through change is hard to do, especially for leaders who don’t communicate well. But Illuminate makes it easy with a clear roadmap and comprehensive communication toolkit that will help any leader learn how to inspire and activate people.”
—Beth Comstock, Vice-Chair of GE

Présentation de l'éditeur :

Lead transformation using speeches, stories, ceremonies, and symbols
 
Great leaders anticipate the future. But, the reality is that the vast majority of people fear the unknown. Most would rather stick with the status quo than go somewhere new, especially because they know change is hard and risky. According to Nancy Duarte, acclaimed author of Resonate, and Patti Sanchez, a communications expert, change doesn’t have to be so hard.
 
With the right communication tools, leaders can inspire others to long for a brighter future and move them to make it a reality. In their new book, Illuminate, Duarte and Sanchez lay out a plan for leading people through the five stages of transformation using the persuasive power of speeches, stories, ceremonies, and symbols. 
 
Any leader can learn how to create galvanizing moments that motivate people. This book will show you how to encourage people to embrace and execute bold plans by:

• Identifying which stage of the venture you're in and where to go next
• Empathizing with those who might resist and seeing the journey through their eyes
• Articulating what people need to hear (speeches and stories), do (ceremonies), and see (symbols) to long for your vision
• Commemorating milestones and accomplishments along the way.
 
Illuminate is packed with case studies of leaders who have used powerful communication to navigate transformation well, including IBM, Starbucks, Rackspace, Chick-fil-A, Apple, Interface, charity: water, and more. Mastering these effective communication tools you, too, will be able to confidently lead others into the future.

À propos de cette édition

• Éditeur: Portfolio Penguin
• Date d'édition: 2016
• ISBN 10: 0241245400
• ISBN 13: 9780241245408
• Reliure: Paperback
• Nombre de pages: 336