Brandscapes - Architecture in the Experience Economy

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9780262515030: Brandscapes - Architecture in the Experience Economy

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1.

Klingmann, Anna
Edité par The MIT Press (2010)
ISBN 10 : 0262515032 ISBN 13 : 9780262515030
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Description du livre The MIT Press, 2010. Paperback. État : New. book. N° de réf. du libraire 0262515032

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2.

Anna Klingmann
Edité par MIT Press
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Description du livre MIT Press. État : New. Brand New. N° de réf. du libraire 0262515032

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3.

Anna Klingmann
Edité par MIT Press Ltd, United States (2010)
ISBN 10 : 0262515032 ISBN 13 : 9780262515030
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Description du livre MIT Press Ltd, United States, 2010. Paperback. État : New. 221 x 173 mm. Language: English . Brand New Book. In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we re no longer consuming objects but sensations, even lifestyles. In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be. In Brandscapes, Anna Klingmann looks critically at the controversial practice of branding by examining its benefits, and considering the damage it may do. Klingmann argues that architecture can use the concepts and methods of branding--not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation. Branding in architecture means the expression of identity, whether of an enterprise or a city; New York, Bilbao, and Shanghai have used architecture to enhance their images, generate economic growth, and elevate their positions in the global village. Klingmann looks at different kinds of brandscaping today, from Disneyland, Las Vegas, and Times Square--prototypes and case studies in branding--to Prada s superstar-architect-designed shopping epicenters and the banalities of Niketown. But beyond outlining the status quo, Klingmann also alerts us to the dangers of brandscapes. By favoring the creation of signature buildings over more comprehensive urban interventions and by severing their identity from the complexity of the social fabric, Klingmann argues, today s brandscapes have, in many cases, resulted in a culture of the copy. As experiences become more and more commodified, and the global landscape progressively more homogenized, it falls to architects to infuse an ever more aseptic landscape with meaningful transformations. How can architects use branding as a means to differentiate places from the inside out--and not, as current development practices seem to dictate, from the outside in? When architecture brings together ecology, economics, and social well-being to help people and places regain self-sufficiency, writes Klingmann, it can be a catalyst for cultural and economic transformation. N° de réf. du libraire AAZ9780262515030

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4.

Anna Klingmann
Edité par MIT Press Ltd, United States (2010)
ISBN 10 : 0262515032 ISBN 13 : 9780262515030
Neuf(s) Paperback Quantité : 1
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The Book Depository US
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Description du livre MIT Press Ltd, United States, 2010. Paperback. État : New. 221 x 173 mm. Language: English . Brand New Book. In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we re no longer consuming objects but sensations, even lifestyles. In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be. In Brandscapes, Anna Klingmann looks critically at the controversial practice of branding by examining its benefits, and considering the damage it may do. Klingmann argues that architecture can use the concepts and methods of branding--not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation. Branding in architecture means the expression of identity, whether of an enterprise or a city; New York, Bilbao, and Shanghai have used architecture to enhance their images, generate economic growth, and elevate their positions in the global village. Klingmann looks at different kinds of brandscaping today, from Disneyland, Las Vegas, and Times Square--prototypes and case studies in branding--to Prada s superstar-architect-designed shopping epicenters and the banalities of Niketown. But beyond outlining the status quo, Klingmann also alerts us to the dangers of brandscapes. By favoring the creation of signature buildings over more comprehensive urban interventions and by severing their identity from the complexity of the social fabric, Klingmann argues, today s brandscapes have, in many cases, resulted in a culture of the copy. As experiences become more and more commodified, and the global landscape progressively more homogenized, it falls to architects to infuse an ever more aseptic landscape with meaningful transformations. How can architects use branding as a means to differentiate places from the inside out--and not, as current development practices seem to dictate, from the outside in? When architecture brings together ecology, economics, and social well-being to help people and places regain self-sufficiency, writes Klingmann, it can be a catalyst for cultural and economic transformation. N° de réf. du libraire AAZ9780262515030

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Anna Klingmann
Edité par MIT Press (2010)
ISBN 10 : 0262515032 ISBN 13 : 9780262515030
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Description du livre MIT Press, 2010. PAP. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire WM-9780262515030

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Klingmann
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Description du livre Paperback. État : New. Not Signed; In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we're no longer consuming objects but sensations, even lifestyl. book. N° de réf. du libraire ria9780262515030_rkm

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Anna Klingmann
Edité par MIT Press Ltd
ISBN 10 : 0262515032 ISBN 13 : 9780262515030
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Description du livre MIT Press Ltd. Paperback. État : new. BRAND NEW, Brandscapes: Architecture in the Experience Economy, Anna Klingmann, In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we're no longer consuming objects but sensations, even lifestyles. In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be. In Brandscapes, Anna Klingmann looks critically at the controversial practice of branding by examining its benefits, and considering the damage it may do. Klingmann argues that architecture can use the concepts and methods of branding--not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation. Branding in architecture means the expression of identity, whether of an enterprise or a city; New York, Bilbao, and Shanghai have used architecture to enhance their images, generate economic growth, and elevate their positions in the global village. Klingmann looks at different kinds of brandscaping today, from Disneyland, Las Vegas, and Times Square--prototypes and case studies in branding--to Prada's superstar-architect-designed shopping epicenters and the banalities of Niketown. But beyond outlining the status quo, Klingmann also alerts us to the dangers of brandscapes. By favoring the creation of signature buildings over more comprehensive urban interventions and by severing their identity from the complexity of the social fabric, Klingmann argues, today's brandscapes have, in many cases, resulted in a culture of the copy. As experiences become more and more commodified, and the global landscape progressively more homogenized, it falls to architects to infuse an ever more aseptic landscape with meaningful transformations. How can architects use branding as a means to differentiate places from the inside out--and not, as current development practices seem to dictate, from the outside in? When architecture brings together ecology, economics, and social well-being to help people and places regain self-sufficiency, writes Klingmann, it can be a catalyst for cultural and economic transformation. N° de réf. du libraire B9780262515030

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Anna Klingmann
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Description du livre État : New. Depending on your location, this item may ship from the US or UK. N° de réf. du libraire 97802625150300000000

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Anna Klingmann
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Description du livre État : New. Bookseller Inventory # ST0262515032. N° de réf. du libraire ST0262515032

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10.

Anna Klingmann
Edité par The MIT Press (2010)
ISBN 10 : 0262515032 ISBN 13 : 9780262515030
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Description du livre The MIT Press, 2010. Paperback. État : New. N° de réf. du libraire DADAX0262515032

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