Marketing Management: A Relationship Approach

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9780273643784: Marketing Management: A Relationship Approach

Marketing Management: A Relationship Approach takes the unique approach of linking relationship marketing to the traditional market planning models, which are used by most marketers today. The importance of the firm, not only to have good relationships with their customers but also with the other actors in the value net, such as suppliers, competitors, supplementors and the firm's own personnel, and how this, in turn, will develop the firm's competitive advantage, is paramount. This "new" holistic approach to the marketing planning process is illustrated throughout the book with real company examples.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

About the Author :

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Financial Times Prentice Hall books include, among other - Global Marketing (5th edition published in 2010)

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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1.

Svend Hollensen
Edité par Prentice Hall (2002)
ISBN 10 : 0273643789 ISBN 13 : 9780273643784
Neuf(s) Softcover Quantité : 2
Vendeur
unifachbuch
(Köln, NRW, Allemagne)
Evaluation vendeur
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Description du livre Prentice Hall, 2002. Softcover. État : Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - Marketing Management: A Relationship Approach takes the unique approach of linking relationship marketing to the traditional market planning models, which are used by most marketers today. The importance of the firm, not only to have good relationships with their customers but also with the other actors in the value net, such as suppliers, competitors, supplementors and the firm's own personnel, and how this, in turn, will develop the firm's competitive advantage, is paramount. This "new" holistic approach to the marketing planning process is illustrated throughout the book with real company examples. 787 pp. Englisch. N° de réf. du libraire INF1000009415

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2.

Svend Hollensen
Edité par Financal Times Management (2002)
ISBN 10 : 0273643789 ISBN 13 : 9780273643784
Neuf(s) Paperback Quantité : 1
Vendeur
Ergodebooks
(RICHMOND, TX, Etats-Unis)
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Description du livre Financal Times Management, 2002. Paperback. État : New. N° de réf. du libraire DADAX0273643789

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