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Présentation de l'éditeur :
The information revolution is radically changing industry, fuelled by the coming of age of database technology and the establishment of a global market through the Internet. This has enabled the development of customer-tailored products and IT-enabled marketing. For marketing managers required to exploit the benefits the technology offers, the pace of technological change can be daunting.
This report from Cranfield School of Managemen provides a comprehensive overview of IT-enabled marketing. It is written with the needs of marketers in mind, to help them optimise their marketing strategies in the digital world. Drawing on interviews with leading industry observers and academics, complemented by case studies from a wide range of industries, the report illustrates how blue-chip organisations are embracing new information-tailored marketing techniques.
Contents include:
- The drivers for change
- The e-marketing mix
- A map of IT in marketing
- When to use the Internet
- Software for analysis and planning
- Case studies
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- ÉditeurFinancial Times/ Prentice Hall
- Date d'édition1999
- ISBN 10 0273644270
- ISBN 13 9780273644279
- ReliureBroché
- Numéro d'édition1
- Nombre de pages192
Acheter D'occasion
état : Assez bonThe book has been read, but is... En savoir plus sur cette édition
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EUR 5,60
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e-Marketing: Improving Marketing Effectiveness in A Digital World (Financial Times Series)
Edité par
Clearway Logistics Phase 1a
(1999)
ISBN 10 : 0273644270
ISBN 13 : 9780273644279
Ancien ou d'occasion
Paperback
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Evaluation vendeur
Description du livre Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR006598157
Acheter D'occasion
EUR 0,93
Autre devise
Image d'archives
E-Marketing: Improving Marketing Effectiveness in a Digital World
Edité par
Financial Times/ Prentice Hall
(1999)
ISBN 10 : 0273644270
ISBN 13 : 9780273644279
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780273644279. N° de réf. du vendeur 9070587
Acheter D'occasion
EUR 3,22
Autre devise
Image d'archives
E-Marketing: Improving Marketing Effectiveness in a Digital World
Edité par
Prentice Hall
(1999)
ISBN 10 : 0273644270
ISBN 13 : 9780273644279
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780273644279. N° de réf. du vendeur 8846133
Acheter D'occasion
EUR 3,57
Autre devise