L'édition de cet ISBN n'est malheureusement plus disponible.
Afficher les exemplaires de cette édition ISBNLes informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
"This is a terrific book. It paints a picture of what the 21st Century
company has to look like. In today's hypercompetitive markets the business
has to be profoundly customer centric if it is to prosper. This is not about
clever advertising but creating a genuine commitment among employees to
provide customers with a unique, quality experience.
"What makes the book different is that the authors have chosen 19
fascinating businesses, most of them now household names, like Amazon, Tesco
and Manchester United. Instead of a dull academic treatise they let the top
executives do the talking about what makes their companies different. It
provides a host of up-to-date insights for managers and
MBAs."
Professor Peter Doyle, Warwick Business School
"How often do you get the chance to have an unmediated head-to-head with
business leaders who are delivering on the new frontier of business - the
customer experience? There are so many books out there trying to interpret
the essence of business success that it is refreshing to find one where the
interviewees at the heart of the book tell their story in their own words,
instead of being paraphrased, interpreted or misinterpreted.
"So if you want to hear direct from Richard Branson and his lieutenants,
Carphone Warehouse's Charles Dunstone and other uncommon business leaders -
many of whom are notoriously reluctant to be interviewed - the 'Uncommon
Practice' is the book that lets you hear their story straight from the
horse's mouth."
Phil Dourado, Editorial Director, eCustomerServiceWorld.com
'This book takes an original approach to its subject and comes up with some
uncommonly useful lessons.'
Rufus Olins, editor-in-chief and publisher, Management Today
"It is a fascinating book...it provides insights into some of the most challenging brands of the late-20th century and gives an instant guide to some of their most innovative ideas."
Marketing
Uncommon Practice – People who deliver a great brand experience, a new book by Interbrand and Forum, demonstrates, through interviews with key executives from these and other leading companies, how they provide remarkable experiences for their customers and staff alike. The premise behind Uncommon Practice is that that this success stems from their distinctive cultures uniquely developed to meet the needs of customers. The companies featured have defied conventional wisdom and broken the traditional rules of management to engender exceptional levels of commitment from their people, who, united behind a clear brand vision, translate their belief in the company into exceptional customer service.
Editors Andy Milligan and Shaun Smith have taken care to let the voice of the organisation speak for itself. Uncommon Practice is not a ‘how to...’ book, and does not provide a ‘quick-fix’ list of invariable rules for success. The editors do however provide insight into the core principles and practices that the leading companies featured share but which are uncommon in many organisations today.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Frais de port :
EUR 3,74
Vers Etats-Unis
Description du livre Paperback. Etat : new. New. Fast Shipping and good customer service. N° de réf. du vendeur Holz_New_0273659367
Description du livre Paperback. Etat : new. New. N° de réf. du vendeur Wizard0273659367
Description du livre Paperback. Etat : new. New Copy. Customer Service Guaranteed. N° de réf. du vendeur think0273659367
Description du livre Etat : new. N° de réf. du vendeur FrontCover0273659367
Description du livre Etat : New. New. In shrink wrap. Looks like an interesting title! 2.07. N° de réf. du vendeur Q-0273659367