Articles liés à Principles of direct and database marketing
L'édition de cet ISBN n'est malheureusement plus disponible.
Afficher les exemplaires de cette édition ISBN
Book by Tapp Alan
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Quatrième de couverture :
Présentation de l'éditeur :
"Alan Tapp is one of the few writers on direct and database marketing who meets the needs of practitioners and students. His experience of working in direct and database marketing and then of researching and teaching in the area giveshim the ideal basis for this book, which is one of the best guidesavailable on the subject."
Professor Merlin Stone, Business Research Leader, Business Consulting Services, IBM UK Ltd., IBM Professor of Business Transformation, School of Management, University of Surrey
Indispensible to both students and practitioners alike!
Principles of Direct and Database Marketing, 3e
, builds upon the strengths of the 2nd edition. As direct marketing continues to quickly evolve, Tapp�??s book brings the latest trends and developments to the forefront.
"A rich source of insights. Given the growing importance of direct and database marketing to clients' businesses today, Tapp explores a broad spectrum of issues and illustrates them with insightful case studies. Accessible to the newcomer and a welcome reminder for those needing a refresher."
Martin Troughton, Founder and Managing Partner of Harrison Troughton Wunderman
A market leader, Principles of Database Marketing, 3e, offers a focused discussion that links academic theory to the everyday practices in the commercial world.
New features include:
- The latest changes in the world of geodemographics and lifestyle databases and detailed description of new products introduced over the last 5 years (Chapter 4)
- New media coverage, including the Internet and e-mail (Chapter 6) and SMS Texting and interactive TV (Chapter 10)
- Fresh examination of the strategic influences on direct marketing and brand response. Also gets behind the fads, jargon and cliches that characterise much of the relationship marketing writing
- New case studies throughout sourced from award-winning UK based direct marketing agencies.
- Brand new Chapter 14 which includes a fully worked large-scale case study
Alan Tapp is Senior Lecturer at Bristol Business School at the University of West England.
This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing.
A focused direct marketing text, this book marries the academic principles with the practicalities of the commercial world.
This book is suitable for final year UG or first year PG students studying Direct Marketing courses or marketing Communications courses.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPearson Education Limited
- Date d'édition2004
- ISBN 10 0273683551
- ISBN 13 9780273683551
- ReliureBroché
- Numéro d'édition3
- Nombre de pages504
- Evaluation vendeur
Acheter D'occasion
état : Assez bonThe book has been read, but is... En savoir plus sur cette édition
EUR 0,93
Frais de port :
EUR 5,60
De Royaume-Uni vers Etats-Unis
Autres éditions populaires du même titre
Meilleurs résultats de recherche sur AbeBooks
Image d'archives
Principles of Direct and Database Marketing
Edité par
Pearson Education Canada
(2004)
ISBN 10 : 0273683551
ISBN 13 : 9780273683551
Ancien ou d'occasion
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001611975
Acheter D'occasion
EUR 0,93
Autre devise
Image d'archives
Principles of Direct and Database Marketing
Edité par
-
(2004)
ISBN 10 : 0273683551
ISBN 13 : 9780273683551
Ancien ou d'occasion
Paperback
Quantité disponible : 2
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Very Good. Principles of Direct and Database Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780273683551
Acheter D'occasion
EUR 4,15
Autre devise
Image d'archives
Principles of Direct and Database Marketing
Edité par
Financial Times/ Prentice Hall
(2004)
ISBN 10 : 0273683551
ISBN 13 : 9780273683551
Ancien ou d'occasion
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Notes. Pen or pencil notes in some parts of book, however this does not interfere with your use or reading. Grubby book may have mild dirt or some staining, mostly on the edges of pages. N° de réf. du vendeur CHL8384039
Acheter D'occasion
EUR 2,54
Autre devise
Image d'archives
Principles of Direct and Database Marketing
Edité par
Financial Times/ Prentice Hall
(2004)
ISBN 10 : 0273683551
ISBN 13 : 9780273683551
Ancien ou d'occasion
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. N° de réf. du vendeur CHL2691985
Acheter D'occasion
EUR 2,54
Autre devise
Image fournie par le vendeur
Principles of Direct and Database Marketing
Edité par
Financial Times/ Prentice Hall
(2005)
ISBN 10 : 0273683551
ISBN 13 : 9780273683551
Ancien ou d'occasion
Softcover
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Softcover. Etat : Bon. Légères traces d'usure sur la couverture. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Edition 2005. Ammareal gives back up to 15% of this book's net price to charity organizations. N° de réf. du vendeur C-239-275
Acheter D'occasion
EUR 3,99
Autre devise
Image d'archives
Principles of Direct and Database Marketing
Edité par
- -
(2004)
ISBN 10 : 0273683551
ISBN 13 : 9780273683551
Ancien ou d'occasion
Paperback
Quantité disponible : 2
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780273683551
Acheter D'occasion
EUR 4,15
Autre devise
Image d'archives
Principles of Direct and Database Marketing
Edité par
Pearson Education, Limited
(2005)
ISBN 10 : 0273683551
ISBN 13 : 9780273683551
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Very Good. 3rd. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 17433597-6
Acheter D'occasion
EUR 5,16
Autre devise
Image d'archives
Principles of Direct and Database Marketing (3rd Edition)
Edité par
Financial Times/ Prentice Hall
(2005)
ISBN 10 : 0273683551
ISBN 13 : 9780273683551
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273683551. N° de réf. du vendeur 9278354
Acheter D'occasion
EUR 3,01
Autre devise
Image d'archives
Principles of Direct and Database Marketing
Edité par
Financial Times/ Prentice Hall
(2004)
ISBN 10 : 0273683551
ISBN 13 : 9780273683551
Ancien ou d'occasion
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Very Good. ALL ITEMS ARE DISPATCHED FROM THE UK WITHIN 48 HOURS ( BOOKS ORDERED OVER THE WEEKEND DISPATCHED ON MONDAY) ALL OVERSEAS ORDERS SENT BY TRACKABLE AIR MAIL. IF YOU ARE LOCATED OUTSIDE THE UK PLEASE ASK US FOR A POSTAGE QUOTE FOR MULTI VOLUME SETS BEFORE ORDERING. N° de réf. du vendeur mon0000837639
Acheter D'occasion
EUR 3,60
Autre devise
Image d'archives
Principles of Direct and Database Marketing Tapp, Alan
Edité par
Pearson Education Canada
(2004)
ISBN 10 : 0273683551
ISBN 13 : 9780273683551
Ancien ou d'occasion
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Good. Book is in good condition. Cover has some wear. Discolouration present. Fingermarks present. Sloping spine. N° de réf. du vendeur B0194967
Acheter D'occasion
EUR 8,56
Autre devise