Economics for Business & CWG pack - Couverture souple

Sloman, John; Hinde, Kevin; Garratt, Dean

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9780273722526: Economics for Business & CWG pack

Couverture souple

ISBN 10 : 0273722522 ISBN 13 : 9780273722526

Editeur : Pearson Education Limited, 2010

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The fifth edition of Economics for Business has been completely overhauled to cover the current issues facing today's business world. Up-to-date case studies covering everything from the credit crunch to the examination of specific businesses, such as Hotel Chocolat and the production of iPods, illustrate how economic theory relates to real business issues and practices. This classic and successful text combines Microeconomics, Macroeconomics, International Economics and Business Economics and Strategy in one user-friendly book and is ideal for anyone studying economics with a business perspective.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

Biographie de l'auteur :

John Sloman is Director of the Economics Network, the economics subject centre of the Higher Education Academy. Economics Network is based at the University of Bristol. John is also Visiting Professor at the University of West of England, Bristol

Kevin Hinde is Senior Teaching Fellow in the School of Economics, Finance, and Business at the University of Durham.

Dean Garratt is Senior Lecturer in Economics at Nottingham Trent University.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.