EXPLORING CORPORATE STRATEGIE WITH MYSTRATEGIELAB ED 8 - Couverture souple

JOHNSON, Gerry; SCHOLES, Kevan

Couverture souple

ISBN 10 : 0273731556 ISBN 13 : 9780273731559

Editeur : PEARSON, 2010

Synopsis

With a purchase of this item, you shall receive useful links to help you complete your school projects. Avec un achat de cet article, vous recevrez des liens utiles pour vous aides à réaliser vos projects scolaires. Envoyer par Colissimo ou Chronopost. Livrés en 48 heures maximum sur toute la France et de l'UE. Vous pouvez suivre vos envois. Expédié depuis la France, de la région parisienne. Sent by Colissimo or Chronopost. Delivered in 48 hours maximum in whole France and EU. You can use tracking number on the provided page to track your shipment. Sent from Paris area in France.

A propos du livre

Quatrième de couverture :

Over 750,000 students worldwide have used this best-selling book through their academic and professional careers.

Join them today and stay at the top of the class with the 8th edition of Exploring Corporate Strategy!

By far the best book in the field I have ever read! It makes the study of Strategy interesting! [The authors] relate theory to real-life examples which are up to date with current business news. I would most certainly recommend this book to anyone! The on-line features are excellent as well.

I found this book to be invaluable during [my] Strategic Management module. During my written assignment (which I passed easily) I drew heavily on the concepts and ideas introduced in this publication.

Amazon reviews of 7th edition

Are small firms more innovative than large organisations? What impact do culture and history have on strategy? What does a strategist actually do?

Explore key and contemporary questions such as these as well as all the fundamental concepts and tools of strategy, plus:

·         Get the latest developments in this fast-moving field: brand new chapters on innovation and entrepreneurship, international strategy and the practice of strategy keep you at the cutting edge

·         Read the most recent and intriguing strategy ‘stories’: case studies on familiar and headline-grabbing organisations, such as eBay, Skype, Virgin and many more

·         Develop your critical thinking skills, using key debates and critical commentaries throughout the text

Succeed in your studies, enhance your  understanding and improve your grade. Use the unique access card provided with all new copies of this book to log on to www.pearsoned.co.uk/ecs and:

·         Reinforce key concepts using audio downloads, animated models and quick tests

·         Track your progress with self-assessment questions and a personal gradebook

·         Prepare for your exams with revision ‘flashcards’ and a multi-lingual mini-dictionary of strategy

Présentation de l'éditeur :

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

À propos de cette édition

• Éditeur: PEARSON
• Date d'édition: 2010
• ISBN 10: 0273731556
• ISBN 13: 9780273731559
• Reliure: Broché
• Nombre de pages: 72