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For undergraduate Advertising and Integrated Marketing Communication courses.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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EUR 5,64
De Royaume-Uni vers Etats-Unis
Description du livre Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR009402068
Description du livre Paperback. Etat : Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. N° de réf. du vendeur GOR012881103
Description du livre Etat : Good. Most items will be dispatched the same or the next working day. Ex library copy with usual stamps & stickers. N° de réf. du vendeur wbs2396396715
Description du livre Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-S-022-02985
Description du livre Softcover. Etat : Très bon. Légères traces d'usure sur la couverture. Edition 2011. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Edition 2011. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur F-048-467