Marketing Management Global Edition - Couverture souple

Kotler, Philip; Keller, Kevin Lane

Couverture souple

ISBN 10 : 0273753363 ISBN 13 : 9780273753360

Editeur : Pearson Education, 2011

Synopsis

New, ship fast, delivered in 5 days No PO Box.

A propos du livre

Présentation de l'éditeur :

For undergraduate and graduate courses in marketing management. 

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

 

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

 

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

À propos de cette édition

• Éditeur: Pearson Education
• Date d'édition: 2011
• ISBN 10: 0273753363
• ISBN 13: 9780273753360
• Reliure: Broché
• Nombre de pages: 816