Fundamentals of Strategy - Couverture souple

Johnson, Gerry; Whittington, Richard; Scholes, Kevan

Couverture souple

ISBN 10 : 0273757253 ISBN 13 : 9780273757252

Editeur : Pearson Education Limited, 2011

Synopsis

Fundamentals of Strategy Were you looking for the book with access to MyStrategyLab? This product is the book alone, and does NOT come with access to MyStrategyLab. Buy Fundamentals of Strategy, 2/e with MyStrategyLab and The Strategy Experience simulation (ISBN 9780273757337) if you need access to the MyStrategyLab as well, and save money on this brilliant resource. Fundamentals of Strategy is a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy - for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences...

A propos du livre

Quatrième de couverture :

Over 900,000 students worldwide have used the market-leading text Exploring Strategy through their academic and professional careers.

The expert authors now transfer the same winning formula to this concise textbook, which is based on Exploring Strategy and is particularly aimed at those studying strategy on short courses.

Fundamentals of Strategy

• Delivers the essential concepts and techniques of strategy in 10 chapters.
• Excites your interest with intriguing strategy stories of a wide range of international organisations.
• Includes key contemporary strategic issues such as internationalisation, corporate governance, social responsibility, and mergers and acquisitions.

Succeed in your studies, enhance your understanding and improve your grade.

Visit the companion website at www.pearsoned.co.uk/fos to discover valuable online learning resources including self-assessment questions, audio guides, weblinks, an online glossary and revision 'flashcards'.

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À propos de cette édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2011
• ISBN 10: 0273757253
• ISBN 13: 9780273757252
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 304