Explores the neuroscience of financial business-making, giving a new insight risk and investment, emotion and reason.
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"Compelling… Go and get yourself a copy of Your Money and Your Brain. It is likely to be one of your better investments." --'Daily Telegraph'
"Neuro-economics can help you understand your reactions and get richer... What goes on in your brain when markets are crashing? The new science of neuro-economics a hybrid of neuro-science, economics and psychology has begun to shed light on that question." --'Sunday Telegraph'
"While investors assume they are making rational investments, all too often they are not… Scientists are only at the beginning of understanding the mysteries of our brain… Alongside our rational, thinking brain, we have deeper, more animal instincts… Mr Zweig suggests a number of strategies for avoiding the pitfalls." --'Financial Times'
Explaining the neuroscience of financial decision-making; what goes on in the brain when you think of money. It explains why people make mistakes and how they can make better decisions. Combining the latest research into psychology, neuroscience, economics and animal behaviour, Jason Zweig gives radical new insight into how our minds anticipate gains and estimate risk, why investors tend to be overconfident and how investing is a battle between emotion and reason. With anecdotes about the investing follies of ordinary people, and some confessions from leading investment thinkers, this is a simple, practical guide that any investor can follow.
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Description du livre Souvenir Press Ltd, 2007. Paperback. État : New. N° de réf. du libraire P110285638084