Articles liés à The Daily You: How the New Advertising Industry Is...
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth - Couverture souple
L'édition de cet ISBN n'est malheureusement plus disponible.
Afficher les exemplaires de cette édition ISBN
The Daily You The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. Drawing on research, this book shows how advertisers have come to wield such power over individuals and media outlets - and what can be done to stop it. Full description
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur :
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper 'The Daily Me' - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a 'target' or 'waste' or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets - and what can be done to stop it.
Biographie de l'auteur :
Joseph Turow is Robert Lewis Shayon Professor of Communication, Annenberg School, University of Pennsylvania. He is the author of eight books, including 'Niche Envy: Marketing Discrimination in the Digital Age'.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurYale University Press
- Date d'édition2013
- ISBN 10 0300188013
- ISBN 13 9780300188011
- ReliureBroché
- Nombre de pages256
- Evaluation vendeur
Acheter neuf
En savoir plus sur cette édition
EUR 19,18
Frais de port :
EUR 2,79
Vers Etats-Unis
Meilleurs résultats de recherche sur AbeBooks
Image d'archives
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth
Edité par
Yale University Press
(2013)
ISBN 10 : 0300188013
ISBN 13 : 9780300188011
Neuf
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : new. Brand New Copy. N° de réf. du vendeur BBB_new0300188013
Acheter neuf
EUR 19,18
Autre devise
Image fournie par le vendeur
The Daily You (Paperback)
Edité par
Yale University Press, New Haven
(2013)
ISBN 10 : 0300188013
ISBN 13 : 9780300188011
Neuf
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : new. Paperback. In the new media world, advertisers are deciding who you are, how much you matter, and what you see and do The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Meand it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we dont know they are collecting and individualized profiles we dont know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a target or waste or placed in one of the industrys finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outletsand what can be done to stop it. The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. Drawing on research, this book shows how advertisers have come to wield such power over individuals and media outlets - and what can be done to stop it. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780300188011
Acheter neuf
EUR 24,33
Autre devise
Image d'archives
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth
Edité par
Yale University Press
(2013)
ISBN 10 : 0300188013
ISBN 13 : 9780300188011
Neuf
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : new. Buy for Great customer experience. N° de réf. du vendeur GoldenDragon0300188013
Acheter neuf
EUR 22,16
Autre devise
Image d'archives
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth
Edité par
Yale University Press
(2013)
ISBN 10 : 0300188013
ISBN 13 : 9780300188011
Neuf
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : new. New. N° de réf. du vendeur Wizard0300188013
Acheter neuf
EUR 26,11
Autre devise
Image d'archives
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth
Edité par
Yale University Press
(2013)
ISBN 10 : 0300188013
ISBN 13 : 9780300188011
Neuf
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : new. New Copy. Customer Service Guaranteed. N° de réf. du vendeur think0300188013
Acheter neuf
EUR 25,68
Autre devise
Image d'archives
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth
Edité par
Yale University Press
(2013)
ISBN 10 : 0300188013
ISBN 13 : 9780300188011
Neuf
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : new. N° de réf. du vendeur FrontCover0300188013
Acheter neuf
EUR 28,12
Autre devise
Image d'archives
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth
Edité par
Yale University Press
(2013)
ISBN 10 : 0300188013
ISBN 13 : 9780300188011
Neuf
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : new. New. Fast Shipping and good customer service. N° de réf. du vendeur Holz_New_0300188013
Acheter neuf
EUR 31,65
Autre devise
Image d'archives
The Daily You How the New Advertising Industry is Defining Your Identity and Your Worth
Edité par
Yale Univ Pr
(2013)
ISBN 10 : 0300188013
ISBN 13 : 9780300188011
Neuf
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Brand New. 256 pages. 8.80x0.80x5.70 inches. In Stock. N° de réf. du vendeur 0300188013
Acheter neuf
EUR 43,66
Autre devise
Image fournie par le vendeur
The Daily You (Paperback)
Edité par
Yale University Press, New Haven
(2013)
ISBN 10 : 0300188013
ISBN 13 : 9780300188011
Neuf
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : new. Paperback. In the new media world, advertisers are deciding who you are, how much you matter, and what you see and do The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Meand it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we dont know they are collecting and individualized profiles we dont know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a target or waste or placed in one of the industrys finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outletsand what can be done to stop it. The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. Drawing on research, this book shows how advertisers have come to wield such power over individuals and media outlets - and what can be done to stop it. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9780300188011
Acheter neuf
EUR 26,10
Autre devise
Image fournie par le vendeur
The Daily You (Paperback)
Edité par
Yale University Press, New Haven
(2013)
ISBN 10 : 0300188013
ISBN 13 : 9780300188011
Neuf
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : new. Paperback. In the new media world, advertisers are deciding who you are, how much you matter, and what you see and do The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Meand it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we dont know they are collecting and individualized profiles we dont know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a target or waste or placed in one of the industrys finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outletsand what can be done to stop it. The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. Drawing on research, this book shows how advertisers have come to wield such power over individuals and media outlets - and what can be done to stop it. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9780300188011
Acheter neuf
EUR 28,09
Autre devise