Mechanical Smile – Modernism and the First Fashion Shows in France and America, 1900–1929.

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9780300189537: Mechanical Smile – Modernism and the First Fashion Shows in France and America, 1900–1929.
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The Mechanical Smile Traces history of earliest fashion shows in France and United States from their origins in 1880s to 1929, situating them in the context of modernism and the rationalization of the body. This book also shows how so-called "mannequin parades" employed visual language of modernism to translate business and management methods into visual seduction. Full description

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Evans, Caroline
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Description du livre Yale University Press. Etat : New. Fine. Cloth, D-j. 2013. In publisher's shrinkwrap. Originally published at $65. N° de réf. du vendeur W100783a

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Evans, Caroline
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Description du livre Yale University Press. Hardcover. Etat : New. 0300189532 All our listings are Brand New copies held on shelves and ready to be dispatched right away. Super-fast delivery. Excellent value for money with 100% money-back guarantee. Buy with confidence. (4). N° de réf. du vendeur SKU1006675

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Evans, Caroline
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Caroline Evans
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Description du livre Yale University Press, United States, 2013. Hardback. Etat : New. Language: English. Brand new Book. In the early 20th century, the desire to see clothing in motion flourished on both sides of the Atlantic: models tangoed, slithered, swaggered, and undulated before customers in couture houses and department stores. The Mechanical Smile traces the history of the earliest fashion shows in France and the United States from their origins in the 1880s to 1929, situating them in the context of modernism and the rationalization of the body. Fashion shows came into being concurrently with film, and this book explores the connections between fashion and early cinema, which arguably functioned as what Walter Benjamin called "new velocities"-forces that altered the rhythms of modern life. Using significant new archival evidence, The Mechanical Smile shows how so-called "mannequin parades" employed the visual language of modernism to translate business and management methods into visual seduction. Caroline Evans, a leading fashion historian, argues for an expanded definition of modernism as both gestural and performative, drawing on literary and performance theory rather than relying on art and design history.The fashion show, Evans posits, is a singular nodal point where the disparate histories of commerce, modernism, gender, and the body converge. N° de réf. du vendeur POW9780300189537

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Caroline Evans
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Description du livre Yale University Press, United States, 2013. Hardback. Etat : New. Language: English. Brand new Book. In the early 20th century, the desire to see clothing in motion flourished on both sides of the Atlantic: models tangoed, slithered, swaggered, and undulated before customers in couture houses and department stores. The Mechanical Smile traces the history of the earliest fashion shows in France and the United States from their origins in the 1880s to 1929, situating them in the context of modernism and the rationalization of the body. Fashion shows came into being concurrently with film, and this book explores the connections between fashion and early cinema, which arguably functioned as what Walter Benjamin called "new velocities"-forces that altered the rhythms of modern life. Using significant new archival evidence, The Mechanical Smile shows how so-called "mannequin parades" employed the visual language of modernism to translate business and management methods into visual seduction. Caroline Evans, a leading fashion historian, argues for an expanded definition of modernism as both gestural and performative, drawing on literary and performance theory rather than relying on art and design history.The fashion show, Evans posits, is a singular nodal point where the disparate histories of commerce, modernism, gender, and the body converge. N° de réf. du vendeur POW9780300189537

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Description du livre Yale University Press, United States, 2013. Hardback. Etat : New. Language: English. Brand new Book. In the early 20th century, the desire to see clothing in motion flourished on both sides of the Atlantic: models tangoed, slithered, swaggered, and undulated before customers in couture houses and department stores. The Mechanical Smile traces the history of the earliest fashion shows in France and the United States from their origins in the 1880s to 1929, situating them in the context of modernism and the rationalization of the body. Fashion shows came into being concurrently with film, and this book explores the connections between fashion and early cinema, which arguably functioned as what Walter Benjamin called "new velocities"-forces that altered the rhythms of modern life. Using significant new archival evidence, The Mechanical Smile shows how so-called "mannequin parades" employed the visual language of modernism to translate business and management methods into visual seduction. Caroline Evans, a leading fashion historian, argues for an expanded definition of modernism as both gestural and performative, drawing on literary and performance theory rather than relying on art and design history.The fashion show, Evans posits, is a singular nodal point where the disparate histories of commerce, modernism, gender, and the body converge. N° de réf. du vendeur BZV9780300189537

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