Articles liés à Brandwashed
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Revue de presse :
"I've only read two business books from cover to cover in the last five years: Buyology and Brandwashed. It is no coincidence that Martin Lindstrom is the author of both of those books. Brandwashed is smart, thought-provoking, and laugh out loud funny."
-Steven Levitt, Professor of Economics at the University of Chicago and bestselling author of Freakonomics
-“If you buy products, you need to read this book. It's really that simple.”
- Tom Rath, New York Times Bestselling author of StrengthFinder 2.0 and How Full is Your Bucket
"If you want to learn to cut through marketers' phoney health and wellness claims and make smarter decisions - about both your body and your money - you need to read this eye-opening book."
- Dr Oz, bestselling author of YOU: The Owner's Manual health series.
“Parents of small children who read this book will cringe (while lunging for the power button on the computer). Savvy marketers will take notes.”
-Fortune
"A fascinating read. ...Given just how marketing-saturated our culture has gotten, Lindstrom's book argues convincingly that no one should view himself or herself as a rational actor. It's worth thinking about the next time you walk out of Best Buy in a daze, having no idea what the heck you just spent $600 on.
-The Boston Globe.
“I am fascinated and empowered by Martin’s work, both as a business woman and as an individual consumer trying to buy smarter! Martin has changed the way I view brands and consumer behaviors. Very enlightening!"
-Tyra Banks
"A crucial bridge between the unconscious mind, the brand that's marketing to you, and the impulse to buy...it's a wake-up call that you can't afford to ignore!"
-- Jean Chatzky, bestselling author of Money 911, Financial Editor NBC Today
“I can’t think of a better tour guide to take us into the black box that is brand marketing. I’ll never look at my favorite brands the same way again!”
- Bill Tancer, bestselling author of Click: What Millions do Online and Why it Matters.
“Martin Lindstrom makes the point that marketing today is about connecting with the consumers emotionally in order for them to participate in the brand. Surely he received some of his inspiration from Priceline.com and “the negotiator.” I found his book insightful and informative.”
-- William Shatner
Présentation de l'éditeur :
-Steven Levitt, Professor of Economics at the University of Chicago and bestselling author of Freakonomics
-“If you buy products, you need to read this book. It's really that simple.”
- Tom Rath, New York Times Bestselling author of StrengthFinder 2.0 and How Full is Your Bucket
"If you want to learn to cut through marketers' phoney health and wellness claims and make smarter decisions - about both your body and your money - you need to read this eye-opening book."
- Dr Oz, bestselling author of YOU: The Owner's Manual health series.
“Parents of small children who read this book will cringe (while lunging for the power button on the computer). Savvy marketers will take notes.”
-Fortune
"A fascinating read. ...Given just how marketing-saturated our culture has gotten, Lindstrom's book argues convincingly that no one should view himself or herself as a rational actor. It's worth thinking about the next time you walk out of Best Buy in a daze, having no idea what the heck you just spent $600 on.
-The Boston Globe.
“I am fascinated and empowered by Martin’s work, both as a business woman and as an individual consumer trying to buy smarter! Martin has changed the way I view brands and consumer behaviors. Very enlightening!"
-Tyra Banks
"A crucial bridge between the unconscious mind, the brand that's marketing to you, and the impulse to buy...it's a wake-up call that you can't afford to ignore!"
-- Jean Chatzky, bestselling author of Money 911, Financial Editor NBC Today
“I can’t think of a better tour guide to take us into the black box that is brand marketing. I’ll never look at my favorite brands the same way again!”
- Bill Tancer, bestselling author of Click: What Millions do Online and Why it Matters.
“Martin Lindstrom makes the point that marketing today is about connecting with the consumers emotionally in order for them to participate in the brand. Surely he received some of his inspiration from Priceline.com and “the negotiator.” I found his book insightful and informative.”
-- William Shatner
"Anul trecut am hotarat sa ma supun unei cure de dezintoxicare de branduri. Mai precis am hotarat sa nu mai cumpar niciun nou brand timp de un an. Mi-am propus sa folosesc in continuare obiectele pe care deja le detineam haine telefon mobil si altele asemenea. Dar nu aveam voie sa cumpar nici macar un singur brand nou. Cum definesc termenul "brand"? Pai in specialitatea mea privesc viata printr-un set de lentile foarte speciale: unele prin care aproape tot ce exista in lume - telefoanele mobile si computerele pe care le utilizam ceasurile si hainele pe care le purtam filmele pe care le vizionam cartile pe care le citim alimentele pe care le mancam vedetele si echipele sportive pe care le idolatrizam - este perceput ca brand. Ceva prin care declaram lumii ce suntem sau ce dorim sa fim. Cu toate acestea eram hotarat sa incerc sa dovedesc ca se poate rezista tuturor tentatiilor cu care ne asalteaza cultura de consum." - Martin Lindstrom "In ultimii cinci ani am citit din scoarta-n scoarta doar doua carti de afaceri: Buyology si Brandwashed. Nu este doar o coincidenta faptul ca Martin Lindstrom le-a scris pe amandoua." - Steven Levitt profesor de economie la Universitatea din Chicago "Daca vrei sa inveti cum sa navighezi printre promisiunile desarte privind sanatatea ta pe care marketerii si le vand si cum sa iei decizii inteligente cu privire la modul in care sa-ti cheltui banii este imperios necesar sa citesti aceasta carte." - Dr. Mehmet Oz "Sunt fascinata de cartea scrisa de Martin am cautat intotdeauna atat ca femeie de afaceri cat si ca un consumator individual sa gasesc metode pentru a cumpara inteligent! Martin mi-a schimbat modul in care ma raportez la branduri si la comportamentul consumatorilor. De-a dreptul o iluminare!" - Tyra Banks "Parintii care vor citi aceasta carte isi vor lua lumea in cap. Marketerii priceputi vor lua notite." - Fortune
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurBANTAM
- Date d'édition2099
- ISBN 10 0307953327
- ISBN 13 9780307953322
- ReliureReliure inconnue
- Evaluation vendeur
Acheter D'occasion
état : Assez bonItem in very good condition! Textbooks... En savoir plus sur cette édition
EUR 9,81
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Vers Etats-Unis
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BANTAM
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ISBN 10 : 0307953327
ISBN 13 : 9780307953322
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Description du livre Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00031239263
Acheter D'occasion
EUR 9,81
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