Description du livre Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility. 275 pp. Englisch. N� de r�f. du vendeur 9780312238711

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Coca-Globalization : Following Soft Drinks from New York to New Guinea

Robert, Foster J.

Edit� par Palgrave Macmillan (2008)

ISBN 10 : 0312238711 ISBN 13 : 9780312238711

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Description du livre Etat : New. N� de r�f. du vendeur 3337226-n

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Coca-Globalization: Following Soft Drinks from New York to New Guinea

R. Foster

Edit� par Palgrave USA (2008)

ISBN 10 : 0312238711 ISBN 13 : 9780312238711

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Description du livre Hardback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. N� de r�f. du vendeur C9780312238711

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Coca-Globalization

Foster, Robert J.

Edit� par St Martin's Press (2008)

ISBN 10 : 0312238711 ISBN 13 : 9780312238711

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Description du livre Etat : New. Coca-Globalization explores globalization through an historical and anthropological study of soft drinks such as Coke and Pepsi, examining how they have become more than mere commodities. Num Pages: 275 pages, 19 black & white illustrations, biography. BIC Classification: JFFS; JHM; KNDF. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 18. Weight in Grams: 510. . 2008. Hardback. . . . . N� de r�f. du vendeur V9780312238711

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Coca-Globalization : Following Soft Drinks from New York to New Guinea

R. Foster

Edit� par Springer Nature Singapore (2008)

ISBN 10 : 0312238711 ISBN 13 : 9780312238711

Neuf Buch Quantit� disponible : 2

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AHA-BUCH GmbH
(Einbeck, Allemagne)

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Description du livre Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility. N� de r�f. du vendeur 9780312238711

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