This volume provides an applications-oriented introduction to the role of management science in decision-making. The text blends problem formulation, managerial interpretation, and math techniques with an emphasis on problem solving. In addition, a problem-scenario approach introduces quantitative procedures through situations that include both problem formulation and technique application. A notes and comments section provide warnings, limitations, recommended applications, and other tips. Extensive linear programming coverage includes problem formulation, computer solution, and practical application. The text covers transportation, assignment, and the integer programming extension of linear programming, as well as advanced topics like waiting line problems, simulation, and decision analysis. It also includes a large selection of problems includes self-test problems with complete solutions and 20 case problems.
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ADAPTING AUTHOR BIOGRAPHY:
Mik Wisniewski is Senior Research Fellow in the Management Science Department at Strathclyde Business School, Glasgow, Scotland. He is the author of over a dozen texts on management science, quantitative business analysis and optimisation, including the established Quantitative Methods for Decision Makers (Pearson), and has many published articles in these areas. Mik also runs his own consulting company and clients include Shell, KPMG, PriceWaterhouseCoopers, numerous government agencies both in the UK and overseas, and a range of public sector organisations. He has worked extensively across
Europe, the Middle East, Africa and Asia.
David R. Anderson is Professor of Quantitative Analysis in the College of Business Administration at the University of Cincinnati.
Dennis J. Sweeney is Professor of Quantitative Analysis and founder of the Center for Productivity Improvement at the University of Cincinnati.
Thomas A. Williams is Professor of Management Science in the College of Business at Rochester Institute of Technology (RIT).
"This adaptation does well in making the material much more international, and maintains the easy-to-follow approach that made the original US text such a successful book." --Julia Bennell, University of Southampton
"The newly incorporated material works well and helps to make this adaptation a better-written textbook for an international audience. As with the original, the strengths of the text lie in the significant array of methods covered, the easy to understand terminology, and the range of practice questions included." --David J. Newlands
"Based on my teaching experience, this textbook is excellent. The authors have done a marvellous job addressing all key topics in a very clear and coherent manner. The internationally diverse examples are a welcome addition, making it more friendly for my students; they no longer have to think about Management Science from a purely US perspective." --Yuan Ju, University of York
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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